The Most Important Lessons I’ve Learned from Leonie Dawson and The Brilliant Life & Biz Academy
Three lessons from an online business coach who has made $13 million working ten hours a week!
Exactly one year ago, I started my adventure in the online business world. Since then, I’ve enjoyed a rollercoaster ride — and I’ve been making an average income of about $4000-$6000 for months now.
The Brilliant Biz & Life Academy with Leonie Dawson is one of the resources I found after I was already established.
What I’ve learned from taking a pretty huge amount of business courses is that the majority of courses available for new or experienced business owners are either at pretty basic level and easy to understand for newbies, or pretty advanced and useful for intermediate bloggers and business owners — but quite incomprehensive if you don’t have a foundation.
Leonie Dawson is one of the very few people I’ve found that manages to actually do both. As a business owner with fairly advanced knowledge, I find golden nuggets everywhere in her courses.
Yet, I can see how useful the lessons from Leonie’s Life & Biz Academy would have been when I was completely new and had no knowledge at all.
And therefore, I thought I’d share my two favourite ones with you:
The Brown Bag
Leonie has a story about a person going up on stage with a brown envelope containing a $100 bill and offering people in the audience to buy it for $50.
This is obviously a great deal — but that is not possible to know for the audience to know, as they can’t see the bill inside the envelope.
If, however, you go up on the same stage with a clear envelope showing its exact contents (the $100 bill) and explain clearly what’s in the envelope and why it is a fantastic deal — you will probably see most of the audience getting the offer. I mean, who wouldn’t buy a $100 for only $50?
The point of the story is that your sales page is your clear envelope. If you are not clear on why people should get your product and how it is a fantastic deal, nobody will buy. With transparancy of the offer and clear explanations, people will get excited (as long as it is a good deal).
It sounds simple, but Leonie includes lots of examples — and I have often been writing my own sales pages and thinking of the brown and clear envelopes.
Share Your Brownies
Another example from Leonie Dawson is how you don’t want to be that person at a party who has a great brownie cake — but goes to it alone in the kitchen.
By sharing the brownies — your biz secrets, your golden nuggets and the insights you get along the way — you will be a go-to person.
People won’t steal your brownies. They will politely share them with you, and give you pieces of whatever they have to share back.
I really love this story, and the idea of sharing my brownies (ie my insights and knowledge) is the very foundation of my email newsletter.
Not like other coaches
Leonie Dawson is not like other online business coaches. She is funny. She is generous. She swears a lot. She has PowerPoint presentations that doesn’t look like anything else I’ve seen.
In short, she’s something that is worth experiencing.
But that is not why I love her so much.
I love her for the results she helps me get!
I’ve been through A LOT of online courses.
A lot of them are … meh. They sound all exciting before you start, but once you get in, you realize that it was mostly fluff and that a lot of the teachings are quite basic.
I was so fascinated by her story — how she has earned $13 million working only 10 hours a week — and actually explains exactly how in her courses. She is really sharing her brownies!
