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Eugeniu Șumleanschi
Eugeniu Șumleanschi

Eugeniu Șumleanschi

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From People Don’t Buy Products, They Buy Better Versions of Themselves by Zander Nethercutt

…they would never compete with Coke on product alone, Starbucks understands that in 2018, it is less about the drink itself than it is about who the drink makes you — on Instagram, and thus in real life. And regardless of what you think about us millennials — narcissistic, selfish, vain, outspoken — on…

From People Don’t Buy Products, They Buy Better Versions of Themselves by Zander Nethercutt

Samsung even reworked Pepsi’s initial genius, realizing that it is as powerful to portray the person people aspire to be as it is to portray the person they aspire not to be — in Samsung’s case, the brainwashed Apple user who never makes the switch. The consumer who finall…

From People Don’t Buy Products, They Buy Better Versions of Themselves by Zander Nethercutt

… nearly identical. And so Pottasch made a decision that would later become iconic — as he put it, “…to stop talking about the product, and start talking about the user.” Here is Tim Wu in his book, The Attention Merchants, on the decision:

Claps from Eugeniu Șumleanschi

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People Don’t Buy Products, They Buy Better Versions of Themselves

Zander Nethercutt

Reflecting on My Failure to Build a Billion-Dollar Company

Sahil Lavingia

How To Sell Sex Toys Online, is it even possible?

Andy Kinsey