Eugene Levin
Aug 24, 2017 · 1 min read

Great post Justin — thank you for authoring it. In the product discovery stages I found it interesting to explore the key results that the customer might expect to get in the **long-term** from adopting the proposed solution (customer->problem->solution->key results). Having a conversation with target customers and early adopters about the long term value they could gain from using a product provides addtional insights into the depth of the problem, what are the key outcomes that would be created for the customer, and how likely is it that they will use/buy the product (as you mentioned not every problem is worth solving), it could also prove to be great for positioning and demand generation going forward…

In Dory’s case it could be something like:

PM: Imagine you would have been paid on time by all your vendors in the last 12 months — what difference would that have made on your business and for you personally?

Dory: John and Ashely woudln’t quit bc I couldn’t pay them on time, additionally we would have 3 more customers or X purchase orders, but bc we didn’t have the cashflow to fulfill it we lost that business…

)
    Eugene Levin

    Written by

    Product Manager