Eugene Burns – Medium

Eugene Burns

Eugene Burns

Future Now — an introduction to Big Data

The US election is being called the Big Data election. In fact Big Data is now seen as the deadly weapon in both the Brexit and US election…

Nov 15, 2016

Future Now — an introduction to Big Data

Nov 15, 2016

Eugene Burns

Does becoming a more social brand really help grow your business?

Recent research from statista.com says 83% of SMBs use social media as a way of driving growth for their business. The same source says 70%…

Sep 14, 2016

Sep 14, 2016

Eugene Burns

Why Silicon Valley start-ups are using Brangento

Designed in Ireland and developed in Europe. We’ve found Brangento’s best and highest profile users are in Silicon Valley.

Aug 12, 2016

Why Silicon Valley start-ups are using Brangento

Aug 12, 2016

Eugene Burns

Five lessons from the Uber brand experience

Many of my clients are exciting startups intent on changing their market and, in some cases, changing the world too. But in the post-‘Zero…

May 7, 2016

May 7, 2016

Eugene Burns

Grow your brand to grow your business

It’s an often overlooked but self-evident principle, that seeing how your brand performs helps you build your brand and grow your business.

Apr 18, 2016

Apr 18, 2016

Eugene Burns

A little less conversation — the problem with social media

Social media channels are placing less value on conversation. Blue ticks, algorithms and interwoven adverts are killing Twitter. LinkedIn…

Dec 26, 2015

A little less conversation — the problem with social media

Dec 26, 2015

Eugene Burns

Every great brand tells a great story — what’s your story?

It was Mad Men’s Don Draper who said that every great ad tells a great story. But you no longer need a Madison Avenue advertising agency to…

Dec 21, 2015

Dec 21, 2015

Eugene Burns

Mad Men, Coca-Cola and the big brand dilemma

In the Mad Men finale, broadcast late last night in the UK and Ireland, Don Draper and many of the main SCDP characters are desperate to…

May 22, 2015

May 22, 2015

Eugene Burns

Does becoming a more social brand really help grow your business?

Recent research from statista.com says 83% of SMBs use social media as a way of driving growth for their business. The same source says 70%…

May 22, 2015

May 22, 2015

Eugene Burns

Brand visualization helps you make your brand unique

What makes you different? What makes you stand out? Working with business owners and marketing professionals the thing that often gets…

May 14, 2015

May 14, 2015

Eugene Burns

Eugene Burns

Founder of @Brangento the uniquely powerful brand application - see http://Brangento.com and Creative Director and owner of @Brandlogik

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