Oil and Gas industry manufacturers and their future with B2B eCommerce.

Eugene Pribytkov
Aug 8, 2017 · 3 min read

Historically, Oil and Gas equipment manufacturers have avoided the adoption of Web technology, especially business-to-business (B2B) eCommerce, into their business plan. Manufacturing is known for its complexities in planning, workflow, distribution and communications. Until recently, cost effective technology was not available to help manufacturers grow online.

However, times are changing. Due to improvements in technology and the adoption of technology, manufacturers will begin embracing Web technology as part of their growth strategy. Over time, making this move will slowly become a requirement for manufacturers to stay competitive.

Based on Gartner and Forrester Research, the B2B eCommerce industry is valued at roughly $780 billion today. According to this research, Gartner and Forrester are expecting the B2B eCommerce industry to increase in value to roughly $1.13 trillion by 2020. Other research firms are estimating numbers as high as $1.9 trillion.

Avoiding the use of Web technology in the past has been understandable keeping things that influenced online buying over the years. Every manufacturer has unique processes and modeling these processes with technology was not only difficult, it was time-consuming and expensive. It was common for manufacturers to shy away from Web solutions, because they expected it to be a costly headache that could negatively impact customer relationships.

Today, however, the opposite is true. With these challenges in mind, Online B2B eCommerce companies, such as PetroHub, have solved these problems with flexible systems that adapt to the needs of manufacturers, improve customer relationships, and increase efficiency and sales. Let us know see how B2B eCommerce can benefit a manufacturer of any scale, be it Small, Medium or even Large scale units.

Online platform flexibility for Oil and Gas

Each manufacturer has special use cases. Their unique workflow, the configuration of products, or their complex pricing schedules made it difficult (or impossible) to do business online. Today’s technology is constructed with these challenges in mind. For example, PetroHub solution is built with a foundation to support the manufacturing Oil and Gas industry, and the systems are flexible enough to adapt to the specific use cases of the Oil and Gas industry manufacturer.

For example, manufacturers maintain a variety of relationship types. The buyers in Petroleum industry may have differing negotiated rates, some buyers only purchase a fraction of the manufacturer’s offering, or some buyers may purchase on behalf of other customers. Each of these use cases can be very unique and custom for each individual manufacturer. With B2B eCommerce technology, the buyer’s account is based on information that resides in the manufacturer’s personalized accounts.

By creating direct connections and avoiding disintermediation, PetroHub develops industry collaboration tool. It allows manufacturers reach their customers, save time and money as well as facilitate their internal processes. Additionally, if needed, manufacturers can purchase production tools, bulk or any other spare parts on behalf of their own account or create a separate one for free. And many other features create a lot of benefits both for manufacturers and buyers within Oil and Gas industry.


Eugene Pribytkov

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The modern face of the Energy industry.

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