Research, expectations, and why the brain hates uncertainty

When solving a problem you usually have two ways of doing it

There are two ways you can create value. One way is to find what people really want and then sell it to them. Or you can find what you can make and then find a clever way to sell it people — Rory Sutherland

Why do we buy ice cream during summer only?

A quick intro to the world of human psychology and irrationality

And how to use them to design better solutions

A policemen sees a drunk man searching for something under a streetlight and asks what he has lost. He says he lost his keys and they both look under the streetlight. After a few minutes the policeman asks if he is sure he lost them here, and the drunk replies…

And how it influences user decisions

Illustrations: Pablo Stanley

Thinker, learner and leader

Writing helps you think and learn…

And avoiding common mistakes during early stage

And other thoughts on perception

Image Source:

Eugen Eşanu

Designer and casual writer. Building

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