Research, expectations, and why the brain hates uncertainty
Before we get into the story, I want you to do a small task. I will give you the first and last letter of a word. You should guess the word. Complete this word while I go an grab some food.
Here is the word — S _ _ p
…
When solving a problem you usually have two ways of doing it
There are two ways you can create value. One way is to find what people really want and then sell it to them. Or you can find what you can make and then find a clever way to sell it people — Rory Sutherland
Why do we buy ice cream during summer only?
A quick intro to the world of human psychology and irrationality
Have you ever noticed how sometimes you make decisions in a blink of an eye? Or maybe sometimes you follow the crowd unconsciously? Recent studies in cognitive psychology and behavioural economics suggest that over 90% of our decision-making is done daily unconsciously and automatically. …
Choice architecture and the cost of thinking
And how to use them to design better solutions
A policemen sees a drunk man searching for something under a streetlight and asks what he has lost. He says he lost his keys and they both look under the streetlight. After a few minutes the policeman asks if he is sure he lost them here, and the drunk replies…
And how it influences user decisions
Coke Zero and Light should taste a little bit less sweet than the regular Coke; otherwise, you won’t believe it has no sugar. The same way you think that the Colgate toothpaste, which has two stripes (red and blue) works better than ordinary white toothpaste. Your brain is wired to…
Thinker, learner and leader
Recently, I wrote a story about how important it is to develop good communication skills — whether you are a designer, manager, or a CEO. But I didn’t explain what actually led me to become a better communicator and that is — writing.
Writing helps you think and learn…
And avoiding common mistakes during early stage
Once I read an interview with Ryan Singer, the Head of Strategy at Basecamp, and the interviewer asked: “How can you get to a stage where things are just running smoothly? Where do people go wrong?”. To which he said that — people struggle with getting started not with the…
And other thoughts on perception
Analysing human behaviour is more truth revealing than asking people what they think about certain products. Human behaviour can tell you more about a person then a book written about that person. Learning how we act in different environments can help us adapt our products or services for better behaviour…
I once asked a friend that works for a big name design company what he looks for in potential hires? He said that he hires people with great communication skills and who trust in their process over designers with a stand-out portfolio. …
