7 Basic Design Principles We Forget About

Some of them will always apply!

Once upon a time, in 2018, there was a guy called Jimmy. He was a designer at a company called Shmuckle. All he dreamt, night and day was to become one day a famous designer. His muse and inspiration was Steve Jobs. Being obsessed with him, he was always preaching good design in his company. Jimmy was all about delights, intuitive design and innovation. Until one day he hit a creative block.

Jimmy was working on an important project for his company that would help him promote his career. He was tasked to redesign the main dashboard of their product. But he could not achieve the appropriate result for the interface. As a backup plan, he started rewatching all his favourite design videos, reading articles and listening to podcasts. But no result. He still did not know how to proceed.

Luckily, the company’s senior designer, Sarah, was passing by. She saw the poor guy struggling. A smile sneaked on her face, remembering her early days, how…