User research? Most companies don’t use their own products enough to see if they are any good, what user research are we talking about?
Even with tight resources it is not an issue. People simply follow the crowd, run after the money, ignore details, get lost into politics and other stuff. Seen it too many times. And it…
Do I believe that intrinsic rewards rewards will bring growth and engagement? No, unless you are a lifestyle brand.
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When I mentioned intrinsic motivation, I was referring more to creative tasks or tasks that should encourage good long-term habits. For example, running or doing fitness to lose…
It is all contextual, there is no silver bullet. It will mostly depend on how well thought the leveling system is and if it is rewarding well enough. And by rewarding I mean, experience, entertainment or rewards new skills (or improved ones).
Reality is Broken by Jane McGonigal has some practical stuff on how you can apply stuff depending on your context. Give it a read