You’re D.O.A. If Your M.L.M. — W.O.M. Isn’t U.G.C. !
The new acronym everyone in the Direct Selling profession needs to know is W.O.M. “Word Of Mouth.” Why? 92% of consumers rely on referrals from people they know above all else.
Everyone in the M.L.M. profession needs to know that Word Of Mouth marketing is the best way to build your business. But unlike the old fashioned “Coffee shop” meetings with someone drawing out the business on a piece of paper, its about User Generated Content.
User Generated Content is under 40 second videos made on your phone with product testimonials. And after the recent Federal Trade Commission rulings, you and your down-line need it. And need it now.
User Generated Content reveals to the regulators that you have real customers with great product testimonials. That means more customers and the very real possibility of converting customers into distributors in your down-line. The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process — either from people they know or online consumers they don’t — has increased significantly.
We’re getting more and more excited about User Generated Content, especially with this new company we have discovered called www.uklipz.com You download the free Uklipz app, register for free at Uklipz.com and start taking testimonial videos. W.O.M. — U.G.C. is the future of your M.L.M.