Twitter being the front-runner as the go-to for cord-cutters is completely realistic. While they’ve had an identity crisis over the past few years and yes, this is Jack’s third term as CEO, the idea of live streaming games and events on a platform in which people are talking about those same events before, during, and after is spot on. It starts with sports but after this proves to be effective, which early reports are saying it was a huge success for it’s first Thursday Night Football stream (http://cnnmon.ie/2d0bsM5), it will undoubtedly carry over into other categories for viewers to consume on the platform.