Ev Williams

The Medium Model

How we are building a system for high-quality publishing at scale

In “The rationalization of publishing,” I argued that subscriptions for publishing on a wide scale are inevitable — and that’s a good thing. Now I will describe…

The rationalization of publishing

Now that the ad-only experiment has decidedly failed, quality information providers will be able to build strong businesses, and consumers will be better served than ever

It’s a good question. Although, technically, shares are not valuable. Traffic from shares is valuable. But both are pretty easy to game. And if we were to start paying out on them, we would have to fight that gaming.

Less gameable would be subscriptions, to your point: “If I’m writing behind a paywall, I’m not just creating…