Ev Williams
Nov 7, 2014 · 2 min read

The job of leadership is to foster alignment and enthusiasm toward the right goal.

  • Enthusiasm: You’re doing something hard and against the odds. The only way to do this type of thing is to have a (realistic) positive attitude and inspire confidence.
  • The right goal: Where are we going? Is it big enough, but accomplishable? Is it still correct based on current data? How do we know if we’re making progress? These are questions you must constantly ask.

    Ev Williams

    Written by

    CEO of Medium, partner at Obvious Ventures, co-founder of Twitter, thinker of thoughts

    Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
    Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
    Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade