Ev Williams
Nov 7, 2014 · 2 min read

The job of leadership is to foster alignment and enthusiasm toward the right goal.


  • Enthusiasm: You’re doing something hard and against the odds. The only way to do this type of thing is to have a (realistic) positive attitude and inspire confidence.
  • The right goal: Where are we going? Is it big enough, but accomplishable? Is it still correct based on current data? How do we know if we’re making progress? These are questions you must constantly ask.

    Ev Williams

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    CEO of Medium, partner at Obvious Ventures, co-founder of Twitter, thinker of thoughts

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