ToFu, MoFu, and BoFu-The Content Lifecycle of Digital Marketing Funnel

Using the old sales pitch is no more a good idea if you want to attract the eyes of the audience out there. You know the users are now getting used to the old sales pitch that marketers use, and they have started to understand it well. That is why they do not get attracted. Therefore, here you need to take the help of a digital marketing funnel as a marketer!

Yes, there are several ways to pitch the audience through digital platforms, but the funnel way is valid. The digital marketing funnel describes the four significant steps involved in pulling leads towards a brand. It includes awareness, interest, desire, and action. These are the four stages through which a user passes, and as a marketer, it is your job to make these stages compelling enough.

Furthermore, describing the funnel in more depth, there are three significant aspects. One can define the journey of the user in three phases, which is more content-centric. Here, you are going to know about those most crucial stages of this funnel to generate the leads.

What Are The Stages Involved In The Life cycle Of Digital Marketing Funnel?

ToFu Content (Top of the Funnel)

The very first stage is ToFu content. It is all about the awareness of your brand to the new and unaware users of your brand. Here, the marketer does the work of raising brand awareness and generating customer engagement. Furthermore, you have to keep in mind that with ToFu, your job as a marketer is not to pitch the user for making a purchase directly. Here, the need it to emphasize the delivery of content that doesn’t pressure the audience.

Try to focus more on providing info that can address a need, difficulty, or query. Mostly at this stage, you will require to include infographics, blogs, white papers, and eBooks too.

In this stage, the users who are new and are unaware of your brand, become familiar. Therefore if you want to create some compelling ToFu content, then you can start with some original videos or a campaign.

MoFu Content (Middle of the Tunnel)

When your customer finally reaches in the middle of your digital marketing funnel, then it is more about understanding their requirements. Once you have done the work of awareness among users and making them familiar with your brand, then you need to focus on their needs.

Therefore, here you need to include the content that is more focused on the target audience. One of the powerful mantras of getting leads is to analyze the audience. If you know your audience well, you can create content according to that. Hence, at this point in the funnel, the things divert towards target offers and in-depth info. You can generate more useful content, such as eBooks, webinars, videos, comparison charts, and more.

BoFu Content (Bottom of the Funnel)

It is the closing stage of the purchaser’s journey. Finally, in this stage of the digital marketing funnel, you can direct potential users to content that sells the product. Till this stage, it will become more apparent to you who are interested in your work. Therefore here, you must utilize content types such as product walk-through videos, live demonstration webinars, and case studies.

Conclusion

So, these were the most vital aspects of the life-cycle of the digital marketing funnel that you must learn. Hence, if you want someone to get this work done for you, the Evacity Digital Agency is always there for your assistance.