Evan WeissinProduct ExperimentersConfidence Intervals: or “How I learned to stop worrying and love non-significant results”In my last post, I looked at how the pressure to make a decision leads to some pretty wacky interpretations of non-significant experiment…Jul 30, 2018Jul 30, 2018
Evan WeissinProduct ExperimentersReasonable-sounding but fallacious statements heard at Experiment ReviewMy favorite meeting at Optimizely is our weekly Experiment Review. It’s a place where people come together to hone product experiment ideas…Jul 30, 2018Jul 30, 2018
Evan WeissinProduct ExperimentersLeveraging Interaction Effects in A/B and Multivariate Testing“Interaction effects”. This phrase can strike fear into the heart of anyone who has contemplated running multiple concurrent A/B tests. At…Jul 2, 2018Jul 2, 2018
