Customer Journey of Rewarding Millennial Shoppers with RLCoin

Brands and retailers are trying to drive an increase in in-store traffic, especially with millennial women. In a new world where Amazon and online shopping is poaching away clientele, brands and retailers need to reward their shoppers.

RLClub develops white labeled mobile apps for partners (e.g. telecoms, malls, and banks) that rewards their consumers for brand engagement and shopping. When consumers interact with brands they like, they earn RLCoin which can be redeemed for rewards amounting to as much as $30/month.

Here’s how the customer journey looks:

1. When a shopper goes to the shopping mall she will open up the partner app to see what special offers and rewards opportunities are available.

2. She will select opportunities from brands and retailers she prefers.

3. There are a dozen mechanics for earning RLCoin such as scanning barcodes, going to a social media site, making purchases, and even taking a survey.

4. She can accumulate RLCoin on every shopping trip and earn up to $30/month. When she is ready to redeem RLCoin she can select from gift cards, events, and more.

Watch the customer journey with our partners Star Hub in Singapore.

This represents a win-win-win value proposition for consumers, brands, and partners. Consumers win by learning about special offers and getting rewards for shopping. Brands win as they gain measurable direct interactions, in-store foot traffic, and incremental sales. And partners win as they earn a portion of ad revenue and see a lift in spending on their services.

This solution “gamifies” shopping while promoting special offers and delivering meaningful rewards that enthuse millennial women shoppers. It provides transparency to mobile engagement and drives in-store traffic.