
…UX choices that set the direction for the rest of the project. In a recent review, our conversation addressed our target user’s needs, the complexity of the flow, and the overall interaction model, which is critical to get right before investing in higher fidelity.
…t the end of the day, all apps will look the same. From a UX perspective I see a different problem. Getting used to adapting best practices might make you believe that Google / Facebook / Instagram / [your favorite app here] is always right, their design goals are the same as yours and you fail to question them. Here are a few patterns that are (or used to be) considered best practices and yet might not be as …