Why We Are Self Publishing the Aviary Cookbook - Lessons From the Alinea Book.
nick kokonas

  1. Really captivating read, thanks!
  2. I would have thought that by now the success of books ranging from Modernist Cuisine to Alinea to Liquid Intelligence proves there is a market for high-quality technical detail-rich coffee table cooking books, including in the cocktail category. I guess much/all of that predates the initial negotiations you describe?
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