Viacom Takes Storytelling to a Whole New Level with Fooji

Evan Knowles
Aug 22, 2017 · 3 min read

Storytelling is going to change forever because of Fooji.

We’ve built something truly special that allows brands to tell stories like never before. Viacom and MTV are leading the way for other brands with their fun and creative Fooji activations that leverage our platform to connect with fans in new and exciting ways.

It’s now more difficult than ever to capture and retain the attention of fans. Consistently posting content isn’t enough in today’s distracting, digital world. In order to break through the clutter and truly impact your target audience, you have to master the art of storytelling.

You have to stand out.

Fooji allows brands to do exactly that. Over the past year, Viacom (and more specifically MTV) have done an amazing job using Fooji to tell stories that allow them to stand out.

First it was delivering pizza, meatball subs, and custom dinner kits for the #DinnerWithFriends campaign.

Next it was a ridiculous call to action done on live televison for #RidicFridays.

Most recently, it was astronaut ice cream and eclipse glasses for the VMAs.

Genius….. all of it.

The team at MTV has done an amazing job creating fun ways to deliver their stories and experiences (literally) to fans’ front doors. Once you understand Fooji and our capabilities, it becomes easy to think of all the unique and creative ways to reach fans using our platform.

Congrats MTV on another fun and successful activation! Check out how the VMAs story came alive.

Please reach out if you want to learn more or work together!

Email: evan@fooji.com

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Evan Knowles

Written by

Sales at AVAIL

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