Evan WatersBest Books on Game TheoryGame theory is the study of mathematical models of strategic interaction among rational decision-makers. That is, it explores how…Jun 24Jun 24
Evan WatersMarketing Analytics Skills: Differentiating Good from Great MarketersAn up-and-coming marketer recently asked me, “Which skill or tool should any marketer work to strengthen themselves on? What will be…Oct 21, 2020Oct 21, 2020
Evan WatersCoursera — How is it spelled?Coursera has one of the most difficult to spell names in the education space. In an analysis of Coursera’s traffic in USA, India, and…Mar 30, 2020Mar 30, 2020
Evan Waters¿Qué consideraciones debe tener al comprar una casa en Cali?Al momento de tomar la decisión de comprar una casa en Cali, la ciudad conocida mundialmente como la Capital de la Salsa, un lugar de…Aug 19, 2019Aug 19, 2019
Evan WatersSourcing Direct Partnerships with Google’s HelpForming digital partnerships through direct deals can be one of the most profitable growth marketing initiatives. It can also be the most…Apr 26, 2019Apr 26, 2019
Evan WatersKFC Menu South Africa (Updated — November 2018)If you are hungry and ready to order chicken, burgers, and other treats off of KFC’s Menu, look no further. KFC’s full menu and prices can…Oct 24, 2018Oct 24, 2018
Evan WatersMoving off Last-Click Attribution for Startups | Evan Waters — Growth Marketing ExpertMost companies fail to maximize the returns from paid media because they fail to attribute appropriate revenue to the spend.Jul 19, 2018Jul 19, 2018
Evan WatersinNaspers3 RLSA Audiences That Maximize ROIRemarketing Lists for Search Ads or RLSA campaigns is one of the hottest topics in the paid search community. RLSA works by targeting users…Apr 5, 2017Apr 5, 2017
