Intrinsic vs. Heuristic: Can you derive more knowledge from the measure intrinsically? Or do you have to rely on heuristics for the metric to be valuable? For example, while “daily active user” (DAU) may be intrinsically useful for B2C apps, a heuristic like “number of paying users who were active in the last 30 days” may be more appropriate for B2B SaaS products that are expected to be used monthly.
4 Steps to Defining GREAT Metrics for ANY Product
Vince Law

very interesting

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