simply telling a story isn’t enough to connect with someone. You have to tell it in a way that makes the story about your reader, and not about you.
Your story is not about you
David Kadavy

So so so important point! Also true on Social Media. I see that pitfall all the time. People know they should be storytellers so they start by basically just making their diary public — in most cases that’s very little value to the reader. People get that part wrong all the time: the story you tell should revolve around the reader; not yourself.

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