Eve SmithMarketers Guide To Last Click AttributionSo, you’ve thought about using last-click attribution to measure the effectiveness of your marketing, but is using last-click attribution…Nov 7, 2019Nov 7, 2019
Eve SmithWhat is Closed-Loop Marketing and How Does It Work?I’m going to take a guess.Oct 2, 2019Oct 2, 2019
Eve SmithHow Essential Is B2B Marketing Measurement To Other Marketers?According to the 2019 marketing measurement & attribution survey, 91% of B2B marketers say B2B marketing measurement and reporting is a…Sep 25, 2019Sep 25, 2019
Eve SmithWHY WE LOVE CLOSED-LOOP MARKETING (AND YOU SHOULD TOO)A recent study from Marketing Charts reported 59% of businesses were seeking Digital Marketing staff specifically, more than any other in…Sep 24, 2019Sep 24, 2019
Eve SmithAll You Need To Know About First Click, Last Click and Attribution Modelling [2019 Edition]This was originally published in 2018, but now that we’ve released our first and last-click attribution feature, I felt it was the right…Aug 12, 2019Aug 12, 2019
Eve SmithThe only SAAS metrics that matter when scaling your businessThe SaaS (software-as-a-service) sector has really grown in the past few years and doesn’t seem to be showing any signs of slowing at all.May 30, 2019May 30, 2019
Eve SmithThe Shifting Role of the CRM in Marketing: What The Experts SayBack in the day (we’re talking circa the mid-1960s,) CRM systems consisted of the, then, highly technical equipment: Rolodexes, Filo-faxes…May 13, 2019May 13, 2019
Eve SmithHow much do you really know about Revenue Attribution?Let me hazard a guess.Apr 12, 2019Apr 12, 2019
Eve SmithDeciphering the different Facebook ad typesWith so many options on the table, it can sometimes be difficult for marketing teams to decide on which Facebook ad suits their brand bestApr 3, 2019Apr 3, 2019
![All You Need To Know About First Click, Last Click and Attribution Modelling [2019 Edition]](https://miro.medium.com/v2/resize:fill:160:106/0*M3rVW0mwDmfjYrIW.jpg)
![All You Need To Know About First Click, Last Click and Attribution Modelling [2019 Edition]](https://miro.medium.com/v2/resize:fill:320:214/0*M3rVW0mwDmfjYrIW.jpg)
