Evelyn WolfinBusinessBrew — Inbound Marketing & GDPRWhy you need to ditch vanity metrics todayVanity metrics have certain characteristics: they sound good on paper and they are rarely actionable. I’ve been blinded by vanity metrics…Mar 22, 2018Mar 22, 2018
Evelyn WolfinBusinessBrew — Inbound Marketing & GDPRDo we really have nothing to hide? GDPR is an eyeopenerI consider myself pretty clued in when it comes to my personal data; where and how I share it. I would have also been of the impression…Mar 22, 2018Mar 22, 2018
Evelyn WolfinBusinessBrew — Inbound Marketing & GDPRGDPR — Staying in your data processing laneThere are a lot of GDPR myths going around as well as some misconceptions that are slowly starting to take over. One misconception is that…Mar 22, 2018Mar 22, 2018
Evelyn WolfinBusinessBrew — Inbound Marketing & GDPRThe impact of GDPR on your LinkedIn useA few weeks ago we joined forces with Insight Venture Partners to talk about how the GDPR will impact our day to day marketing actions. You…Mar 22, 2018Mar 22, 2018
Evelyn WolfinBusinessBrew — Inbound Marketing & GDPRWhy too much choice is killing your conversion rateI think we can all agree that choice isn’t a bad thing. Being able to choose from multiple ice cream flavours, for example, can really make…Mar 22, 2018Mar 22, 2018
Evelyn WolfinBusinessBrew — Inbound Marketing & GDPRGDPR: Does my Contact Us form need an opt-in?It seems a little counterintuitive to have an opt-in on a contact us form, after all, the person completed the form has asked to be…Mar 22, 2018Mar 22, 2018
Evelyn WolfinBusinessBrew — Inbound Marketing & GDPRGDPR will make inbound marketing betterPerhaps a bold statement to make: GDPR will make inbound marketing better. For many marketers (at the time of writing this post) the GDPR…Mar 22, 2018Mar 22, 2018
Evelyn WolfinBusinessBrew — Inbound Marketing & GDPRDon’t get data paralysis — what to measure for marketing“DATA, good God y’all! What is it good for? Absolutely nothing…Say it again!” I love Edwin Starr’s song War and do believe it applies to…Jan 8, 2018Jan 8, 2018
Evelyn WolfinBusinessBrew — Inbound Marketing & GDPRMyth 10: There is no plain language GDPR help for marketersThe GDPR is all about using plain language to explain how data is collected, stored and used to our audiences. Yet, the legal text is hard…Jan 8, 2018Jan 8, 2018
Evelyn WolfinBusinessBrew — Inbound Marketing & GDPRMyth 9: GDPR is a drag no one needsThere are specific reasons why GDPR is coming into effect and why it’s needed. Put your consumer hat on for a second or have a look in your…Jan 8, 2018Jan 8, 2018