Photography Basics

We’ve all heard that picture is worth a thousand words. When it comes to real estate pictures, it could actually be worth more. It is important to always have not only a good amount of photos, but also good quality. This allows those prospective clients to really see your property in every detail. We have compiled some tips on photography, in order to help you show off your property and get more clients. You don’t have to be a professional, however these small tips will help you quite a bit.

Lighting
Dusk can be a great time to take photos of your exterior of your home. If possible, take some time shortly after sunset to capture a good angle of your home. As far as interior lighting goes, always make sure the area you are photographing has plenty of light and that it is not a dark shot. Always remember this potential client has never been to your home, and you want to provide the best view.

Clean up
Always clean up the area before photographing. Whether it is the front of the house, or a bedroom in the house. It is always very important, because you don’t want to show a messy living room, or even the exterior of a house with poor landscaping. This not only creates a bad taste for the potential client, but it makes them wonder if there is anything else not being shown.

Tripod
You don’t have to spend a ton of money on a fancy tripod, but it is important to have a picture that is not shaky or blurry. You want the person to see every possible detail of the home.

Camera
Now ultimately the best solution for photography needs, is to hire a professional photographer, but not everyone has that option available. While it’s not necessary to have a professional camera, it is important to have at least a decent one. Smart phones in today’s society have changed the camera game tremendously, so this is always another alternative. Make sure your camera can capture a wide angle, and has at least 8 mega pixels. Also, make sure the camera has full frame capabilities. This means you can fit more in a picture. Again, this is just a quick alternative, and not necessarily recommended for the best possible picture.

Flash
Just like lighting, flash is very important in photography. However, it is important to know when to use flash. If there is enough light in the room, flash may not be required. Also, flash can sometimes create a reflective effect on either a mirror or a cabinet, that may throw off the whole picture and make it look ‘shiny.’

Tilting
When taking a photo of the home or a particular feature, try not to have the picture at an angle or tilted. Some cameras even have a grid option on the screen, which can help you line up the photos nicely. You want the person to feel as if they were in your home looking around. Think of it this way, if you walk into a room you’re visiting, you wouldn’t necessarily tilt your head and attempt to look at it that way.

Lens wide angle
When it comes to photographing a room or a particular part of the home, a wide angle lens can make a huge difference. This can not only showcase the room in its entire detail, but also create a sense of depth. This also means when taking photo with a smart phone or regular digital camera (compared to DSLR cameras), it is always important to use landscape mode. This means holding the device horizontally.

Best feature of room
Last but not least, always keep in mind the best feature of the room. Your living room has a bar? Snap the whole area, but create a focus on that part. Your outdoor area has a pool and featured fireplace? Capture that as well.

These are all very generic tips, however they can get you started towards reaching more clients. People online are very visual, and prefer to see the product they are interested in. The more details you can offer, the better they can be informed. There are countless resources available online by just performing a simple search. As always, please reach out to us if you have any particular questions, or want more tips on how to really show off your home!