IMPORTANCE OF VENUE
YOU ONLY HAVE A SPLIT SECOND TO MAKE THE FIRST IMPRESSION
The picture above is an example of what the client sees first in the search results. Keep in mind that your venue is competing with hundreds of different spaces. Want to win this battle for the customer’s attention? Continue reading below.
Remember to keep the prices relevant! The client sees the starting point first. It may be attractive, but remember to specify in the pricing description how exactly the prices change depending on various factors (ex. time, the day of the week, event type). This will lead to receiving inquiries that are way more likely to convert.
The clients’ expectations are primarily created by the images. Choosing a captivating default photo is likely to attract more customers to your profile. This alone already increases chances for a booking, but there’s even more you can do:
- Feature photos from events that took place at your venue. You’re selling an experience, after all!
- Put an emphasis on your selling points — do you have a wonderful summer garden, state-of-the-art drinks menu or something else that makes your venue unique? Make sure to highlight these features properly. Maybe that’s exactly what the client is looking for!
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