How to understand and use the most basic weapon of the information war

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Photo by Michał Lis on Unsplash

“Don’t answer the question you were asked, answer the question you wanted to be asked.”

It was my first day of public-relations training, and this was the first take-away from the very first session.

My instructor, a fast-talking Washington PR flak with a paper coffee cup glued to his right hand, went on to explain that nobody steps into the public arena just to have a friendly chat.

Instead, they put themselves out there in the public eye, leaving themselves open to ridicule on talk radio and 24-hour cable network news, to expose as many people as possible to specific messages that have been carefully crafted in advance.


Jack Luna

I’m more than just a writer. Don’t bother looking for me on Twitter. This is my home at the moment.

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