How to understand and use the most basic weapon of the information war
“Don’t answer the question you were asked, answer the question you wanted to be asked.”
It was my first day of public-relations training, and this was the first take-away from the very first session.
My instructor, a fast-talking Washington PR flak with a paper coffee cup glued to his right hand, went on to explain that nobody steps into the public arena just to have a friendly chat.
Instead, they put themselves out there in the public eye, leaving themselves open to ridicule on talk radio and 24-hour cable network news, to expose as many people as possible to specific messages that have been carefully crafted in advance. …
You’re a soldier in the information war, but do you know what the endgame feels like?
Imagine two combatants of relatively equal strength. They’re both very good, very well practiced. They know all the moves.
The only way one of them can win is when the other one slips up and lets their guard down. Maybe it’s exhaustion that causes the slip. Maybe it’s the surprise of a secret move they’ve never trained against, a move their opponent was holding onto for just the right moment.
Whatever the reason, the match ends and a champion is declared.
Some in the crowd erupt in joy while others fall into a shocked silence. …
Why can’t Democrats make this their primary talking point?
People love dogs. America loves dogs. Americans in red states love dogs, I’m sure of it.
But for the first time in many years, there’s no dog in the White House.
There isn’t even an animal in the White House.
President Obama had two Portuguese water dogs, Sunny and Bo.
George W. Bush had two Scottish terriers.
Bill Clinton had Buddy, a Labrador retriever. And even that great conservative icon, Ronald Reagan, had Lucky and Rex.
Why does this matter so much? Because it means our President is emotionally unable to care for an animal. …