How to Manage Software Development in Teams who Think Nothing Like you

Product management has two diversity problems. The first one is well-acknowledged: our industry must have more women, other ethnicities, and better representation from LGBTQIA. The second is more subtle: in those instances when we do achieve diversity, and especially cross-cultural diversity, we are unable to handle it.

The World is Flat

Our current reality is vastly different from what we’ve seen even 10 years ago. “The world is flat”, as American author Thomas Friedman put it. And no matter how many walls we build or how hard we try to curb immigration, we are forever bound to work with people who are nothing like…

Quantitative data is all the rage these days: numbers aren’t just useful, they make us look competent. Better yet, they comfort us and give a sense of control. Data has become the opium of the modern tech companies. Want to look good in a meeting? Just open up a chart and say loudly: “I’ve got the data!” Do that often enough, and promotion is yours. That is, if you don’t drive your company to the ground. Since we can collect so much data about virtually everything people do in our software, we cripple ourselves with information that doesn’t matter. …

How outlier customers can ruin your business, and what to do about them.

One feature away from heaven

When building SaaS products, you will see two types of customers: those who pay and those who “pray”.

Paying customers buy your product as is. They do ask for extra features, of course, but their requests usually make a solid business case. Praying customers, on the other hand, fail to adopt your product fully no matter how hard they try. To make it worse, they often have no better option, or can’t afford a custom solution, so they start praying to get a few extra features instead of switching services. Features, which will make their lives a little less painful…

BoJack Horseman, a dude who failed in building relationships (among other things).

Holy mother of dragons, I’m turning 30 in two weeks. And the older I get, the more “professionalized” my network becomes. These days, I often catch myself saying “I know him/her” about someone, yet what I should be saying is “yeah, we met a couple of times at an industry event.” It’s gotten so bad, it applies to 9 out of 10 new connections I make. That is some seriously depressing shiitake, isn’t it?

We are plenty, I suspect: reasonably smart folks stuck in a rat race to beef up our networks. Let’s crank it up and get that 500+…

Photo by DeathToTheStockPhoto

And prepared myself for getting into this field

I’m a Product Manager at TradeGecko, an inventory management SaaS company based in Singapore.

This post is a recollection of personal experiences which helped me figure out what I want to do in the foreseeable future, namely Product Management.

You might relate to some parts of it, especially if you’ve just become a product manager yourself, or currently in transition. :)

In early 2010 I received Monbukagakusho Scholarship and moved to Tokyo from Moscow. I was a young and naive boy from a post-Communist country who just got out. And I didn’t have a plan. …

Evgeny Lazarenko

Technical Product Guy | Co-founder of

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