evidentlyBranded content and the value of niche audiencesSometimes you have to start small to think big. When it comes to branded content, it can be tempting to aim for an idea that appeals to as…Dec 14, 2015Dec 14, 2015
evidentlyDon’t forget the boomers: How brands are marketing to the over-50sIt’s all about the “millennial” in marketing now — or is it? With customers over the age of 50 in the US currently generating $3.6 trillion…Nov 26, 2015Nov 26, 2015
evidentlyEvidently: How do you Change One Thing?Six out of ten girls feel so concerned about the way they look that they opt out of activities, avoid raising their hand in school, or skip…Nov 19, 2015Nov 19, 2015