Discovery and Framing is a critical phase to define what is the MVP to build, and why. Many companies have a product idea in mind, and they normally jump right into defining the product requirements before having validated that it is indeed a great idea that people need.
We also call Discovery and Framing D&F. The goals of the D&F are:
- Validate the assumptions that you made about the product
- Have validated user stories before spending time and effort to build it.
- Build an MVP which is small enough just to validate your product value proposition.
Namely, the whole D&F exercise is to ensure that you are building the RIGHT product before wasting time building it. It is part of the Lean Startup practice which encourages iterative “ Build, Validate, Learn” cycles.
A Discovery phase usually includes the following activities/workshops:
- Assumptions Workshop
- Prepare User Interview Questions
- Synthesis user interview results
The Discovery part is to go broad for exploratory research.
A Framing phase usually includes the following activities/workshops:
- Persona Analysis to find users’ Goals and Needs
- How Might We Statement to help brain storm solutions
- Idea generation and 2x2 feature prioritization
- Define MVP
- Scenario run though
- Sketch to build low fidelity wire frames.
- Validate the wire frames with real users.
- Write user stories (up to this point, the user stories are validate)
The Framing part is to narrow down based on all findings to find a solution and the road map.