Google Becomes Alphabet and my IES vocation

As part of the Internet Economy we have the incredible luxury of never getting bored. We are part of an ever-changing, ever-improving ecosystem where fast is never fast enough and where conventional doesn’t last long.

For me, being part of the IE and adopting an IE Sensibility means to read and learn from others to challenge my m​ind and challenge others. Understanding the scope of our macro-environment has made me more comfortable in my conversations, more grounded in my long-term thinking and more assertive in my delivery. Adopting an IES also means that our external influences are as important as our internal ones and we should be doing more of sources and knowledge exchange. It should never feel as if we were constantly playing catch-up with the Silicon Valley. IES should be vocational.

My take on Google’s big news

I am not a Google expert. I am not a legal expert (anymore) but yet as IES partakers we still have license to share knowledge and challenge each others to grow as vocational individuals and to grow our business.

So if you read the news you will have seen that as of yesterday, 10th of August 2015- Google announced the creation of a new parent company called Alphabet which will be run by its two founders, Larry Page and Sergey Brin. Essentially this move will allow Google to build a more robust portfolio of businesses under the overarching Alphabet umbrella and with respective CEOs. Google as a service will remain the largest entity owned by that very parent company and will still include search, ads, maps, apps, YouTube and Android and the related technical infrastructure. Alphabet parent company will also include Google’s X lab, which incubates new efforts like Wing, their drone delivery effort.

Sundar Pichai will step up as Google’s new CEO. (inspiring portrait here)

In Page’s own words, Alphabet’s true intention the whole point is that Alphabet companies should have independence and develop their own brands.’

A new legal structure as a mean towards deeper entrepreneurship

My thinking is that through a new legal structure, the Google Alphabet team shows they are reinventing management and innovation at scale. More than a pure legal entity- Alphabet could also become a biggest license to test and try and fail. In a true Google’s spirit. As separate entities, individual businesses will be able to fail without causing too much damage to the umbrella. This should allow entrepreneurial spirit to flourish and autonomy for each business to wow us again and again.

For us at Skyscanner it reminds us that being comfortable with inertia isn’t part of our DNA and it also reaffirms the need to be continually trying new things and not be afraid to make mistakes or fail.

Here are some sources worth reading when you have time.​





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Any thoughts ?


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