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Evoke Giant

Evoke Giant

A Resolution Worth Keeping: Make Work Feel Less Like Work

When was the last time you took an actual lunch break? One in which you not only left your desk, but also the building? Slipped on some…

Jan 2, 2019

A Resolution Worth Keeping: Make Work Feel Less Like Work

Jan 2, 2019

Evoke Giant

There are many career paths for people with a scientific education

Students around the world are working hard to earn advanced biomedical degrees — MDs, PhDs, PharmDs, and more. Despite the variety of…

Dec 18, 2018

There are many career paths for people with a scientific education

Dec 18, 2018

Evoke Giant

Rare disease healthcare marketing: Future in focus

As precision diagnostics and medicine advance in lockstep, new and more sophisticated marketing approaches are needed. Here at Evoke Giant…

Nov 8, 2018

Rare disease healthcare marketing: Future in focus

Nov 8, 2018

Evoke Giant

Rare disease healthcare marketing: Current view

In rare disease especially, targeting everyone actually targets no one. At Evoke Giant, we know more than just patients’ disease status…

Nov 7, 2018

Rare disease healthcare marketing: Current view

Nov 7, 2018

Evoke Giant

Rare disease healthcare marketing: Looking back

Once upon a time, in a pharma land not so far away, no one would have thought to treat melanoma and lung cancer based on their BRAF…

Nov 6, 2018

Rare disease healthcare marketing: Looking back

Nov 6, 2018

Evoke Giant

Understanding Your Audience Through Their Digital Day

Healthcare marketers have long looked at the world through the prism of audience segmentation: which physicians are likely or unlikely to…

Oct 8, 2018

Understanding Your Audience Through Their Digital Day

Oct 8, 2018

Evoke Giant

Diagnostics Driving Cancer Breakthroughs

A buzz is in the air: The largest breast cancer treatment trial ever conducted, TAILORx, found that up to 70 percent of women with a…

Oct 1, 2018

Diagnostics Driving Cancer Breakthroughs

Oct 1, 2018

Evoke Giant

When the Need Is ‘Unlearning,’ How Can Healthcare Marketers Contribute?

A recent New York Times article tackles a subject we in the healthcare marketing field know all too well: the challenge of educating…

Sep 19, 2018

When the Need Is ‘Unlearning,’ How Can Healthcare Marketers Contribute?

Sep 19, 2018

Evoke Giant

Don’t Let GDPR Concerns Stifle Innovation in Healthcare Marketing

The European Union’s General Data Protection Regulation went into effect in May, and we are now seeing some real-world impacts it has had…

Sep 4, 2018

Don’t Let GDPR Concerns Stifle Innovation in Healthcare Marketing

Sep 4, 2018

Evoke Giant

The Value of Conventions: Are They Worth the Marketing Investment?

Conferences can take a big bite out of marketing budgets. Attending meetings is expensive enough, but designing, delivering, and manning…

Aug 20, 2018

The Value of Conventions: Are They Worth the Marketing Investment?

Aug 20, 2018

Evoke Giant

Evoke Giant

Evoke Giant is a marketing communications agency specializing in positioning, branding, and creative development for healthcare brands.

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