Evoke GiantA Resolution Worth Keeping: Make Work Feel Less Like WorkWhen was the last time you took an actual lunch break? One in which you not only left your desk, but also the building? Slipped on some…Jan 2, 2019Jan 2, 2019
Evoke GiantThere are many career paths for people with a scientific educationStudents around the world are working hard to earn advanced biomedical degrees — MDs, PhDs, PharmDs, and more. Despite the variety of…Dec 18, 2018Dec 18, 2018
Evoke GiantRare disease healthcare marketing: Future in focusAs precision diagnostics and medicine advance in lockstep, new and more sophisticated marketing approaches are needed. Here at Evoke Giant…Nov 8, 2018Nov 8, 2018
Evoke GiantRare disease healthcare marketing: Current viewIn rare disease especially, targeting everyone actually targets no one. At Evoke Giant, we know more than just patients’ disease status…Nov 7, 2018Nov 7, 2018
Evoke GiantRare disease healthcare marketing: Looking backOnce upon a time, in a pharma land not so far away, no one would have thought to treat melanoma and lung cancer based on their BRAF…Nov 6, 2018Nov 6, 2018
Evoke GiantUnderstanding Your Audience Through Their Digital DayHealthcare marketers have long looked at the world through the prism of audience segmentation: which physicians are likely or unlikely to…Oct 8, 2018Oct 8, 2018
Evoke GiantDiagnostics Driving Cancer BreakthroughsA buzz is in the air: The largest breast cancer treatment trial ever conducted, TAILORx, found that up to 70 percent of women with a…Oct 1, 2018Oct 1, 2018
Evoke GiantWhen the Need Is ‘Unlearning,’ How Can Healthcare Marketers Contribute?A recent New York Times article tackles a subject we in the healthcare marketing field know all too well: the challenge of educating…Sep 19, 2018Sep 19, 2018
Evoke GiantDon’t Let GDPR Concerns Stifle Innovation in Healthcare MarketingThe European Union’s General Data Protection Regulation went into effect in May, and we are now seeing some real-world impacts it has had…Sep 4, 2018Sep 4, 2018
Evoke GiantThe Value of Conventions: Are They Worth the Marketing Investment?Conferences can take a big bite out of marketing budgets. Attending meetings is expensive enough, but designing, delivering, and manning…Aug 20, 2018Aug 20, 2018