Diary of a copywriter
(part 1)

Imagination is about finding at least one hundred ways of defining it.

***

There’s no bigger pleasure than telling a raw truth about what you do; I write.

***

A few hours before the deadline, and the feeling of knowing that you’re gonna come up with something.

***

Sometimes, we’re just kids who struggle with our creative impulses. No wonder we’re so ambiguously called ‘creatives’.

***

In order to allow yourself to be truly creative, you must allow yourself to forget, to immerse yourself in a self-induced amnesia; to let go of previous inventions, preconceptions, or even principles. How else could your ideas become clear, distinct and altogether new if not written on beautiful, white pieces of paper?

***

A phase that I’d to the process of branding: business philosophy — a productive way of projecting vision and defining purpose in order to create guidance for a brand’s further development, according to its genuine assumed behaviours, values and collective motivations that might answer to questions like:

What’s the main reason they've decided to offer these services? How is that connected to the way they make their services available? What they produce and offer as result of a service satisfies some kind of professional satisfaction? If so, how would it be defined relating exclusively to its employees?

A phase in itself, business philosophy can be used as an exploratory technique that can also increase a brand ambassador’s awareness towards the decision that may impact the way people perceive their work and their invested efforts in relation to the brand.

***

In the end, we, advertisers, we decide what’s dead and what’s not.

***

We must find meaning in the noise.

***

Praise your fellow colleagues — not for their ingenuity, not for their creativity, not for their flair or capacity to understand or to solve challenging problems, but for their power.

As creators of ideas that circle the earth, it lays within themselves the power to reveal ideas that are expressive or provocative, that change the game of make it more fun, that offer an experience or simply convey a message. It’s in their power to decide how good their idea can be.

***

I give my ideas legs; that’s how they move forward.

***

I must always remind myself that my mind is a pivot to my thinking; whatever the input, whatever the challenge, what I do is steer it in any possible direction I can.

***

Just because it’s obvious, it doesn't mean that it’s a bad idea.

***

The storytelling blabber and how, in fact, we no longer have the courage to claim that we can see and relate to things as they really are.

***

[to be continued]

Show your support

Clapping shows how much you appreciated Cornelia Stan’s story.