Everic WhiteinJournalism InnovationThe Case for Melding Engagement and SentimentWalk into any modern newsroom today and you will find a desk for the audience, growth, or engagement team. Walk to that desk, and you will…Sep 23, 2016Sep 23, 2016
Everic WhiteThe O-BombPoliticians are known to use certain words to engender specific feelings or responses. They say ‘family’ or ‘faith’ to build an emotional…Jan 29, 2016Jan 29, 2016
Everic WhiteHow to Market to MillennialsBecause Generation Z doesn’t have bank accounts yet.Jan 11, 2016Jan 11, 2016
Everic WhiteHow to Sleep on the SubwayIf you’ve ever been on the NYC Subway during rush hour, you’ve seen us. One minute, we’re innocently yet vulnerably sleeping with our…May 19, 2015May 19, 2015
Everic WhiteKeep Talking, and Eventually Racism Will Make SenseAnother year, another senseless killing of a black man, another summer-long maelstrom of media coverage and think pieces and lawmakers…Dec 5, 2014Dec 5, 2014
Everic WhiteThere’s no app for that.https://www.youtube.com/watch?v=awPVY1DcupEOct 16, 2014Oct 16, 2014
Everic WhiteDo it For the KidsAre we really doing it for the kids in America?Jun 12, 2014Jun 12, 2014