TL;DR: 🧭 + 🔪 = 🗺

This is a topic which has not been sufficiently covered before either because of its undervalued importance or overvalued simplicity. Working in the Venture Capital industry I have noticed how critical it is to ask the right questions. It is not only about what you ask but also how. There is a drastic difference between “Why are you growing slow?” and “What prevents you from growing faster?”.

Posing questions has proved to be a significant asset you can develop to successfully navigate your career. Being curious and actively listening is key to gaining an information edge. It determines how profound…


TechCrunch is the world’s leading source for technology and innovation related topics. TechCrunch regularly hosts tech conferences, called TC Disrupt, which bring together leading minds in the tech industry to discuss technology breakthroughs that change our lives, showcase revolutionary products and network with entrepreneurs, investors and tech fans.

This year TC Disrupt took place in Berlin and hosted industry experts from various fields to discuss technology-related subjects varying from the future of city planning to space exploration. Besides panel discussions, Disrupt Berlin brought together more than 400 early-stage startups to showcase their products, attract capital and source talent. From these…


In plain words, MVP (Minimum Viable Product) is the earliest feasible solution that you offer to your potential customers to verify their interest. In a broader context, MVP is a process of testing your hypotheses, during which you want to find answers to the following questions:

  • Does anyone need what we are building? Who exactly needs it?
  • Is our target customer group willing to pay for it?
  • Does the CAC (Customer Acquisition Cost) make an economic sense?

Surprisingly, very few founders take a hypothesis driven approach. …


Short Side-note: I have personally invested in cryptocurrencies and a couple of ICOs. Hodling to date – strong believer in its disruption and approaching mass adoption.

I recently had a discussion with a friend of mine about the crypto-world and ICOs and what is the role of Venture Capital (VC) in that realm. Hence, I decided to share some quick thoughts from the perspective of VC.

I bet you are already aware of Bitcoin, Ethereum and other cryptocurrencies. Most likely you also heard of blockchain projects raising millions of dollars in their Initial Coin Offering (ICO) in a matter of…


Everything You Always Wanted to Know About Churn, But Were Afraid to Ask

Author’s Note: As a non-native speaker, I apologise in advance for any grammatical errors that you may find. Thank you!

I bet you are here because you want to grow a profitable SaaS company, right? Great! In order achieve that goal, you need to heavily rely on data your company has. It is not only about gathering and analysing it. Your paramount task is to make timely decisions based on received information.

The two most important SaaS metrics are MRR and Churn. There was always a huge buzz around MRR, but what about Churn? …

Evgeny Zasorin

Ex-founder of a SaaS startup turned VC | Writing about Startups, Venture Capital and New Technologies

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