Comedy thinking and 5 reason why losers will rule the world.

It becomes official, once and for all, when Obama drops the mic:

the comedy is the most powerful weapon for ruling the world.

Obama, probably should have used it in his presidential campaign instead of an exit strategy, but what a hell of a speech he gave. The speech, with which a loser conquers the world:

My eighth and final appearance at this unique event. (Laughter.) And I am excited. If this material works well, I’m going to use it at Goldman Sachs next year. (Laughter and applause.) Earn me some serious Tubmans. That’s right. (Laughter and applause.)

As a president of any country, you are expected to lead the nation to the international peace, political, social and economical stability, justice and freedom and to communicate all the reforms and actions in a clear, digestable manner so the people, nations, etc. can understand, follow, cooperate, etc.

But what happens when all the traditional protocols are not enough to do so?

You use comedy.

What makes Obama´s speech powerful is the delivery. He talks about the ridiculous new reality that he can not, or rejects to comprehend (consequently losing the hope in the humankind and human common sense all together) with a serious tone of a presidential stand. The clash between the” fun” and the serious creates the necessary energy to deliver the impactful message. He cries out loud to the American people and American election system: Look what you have done!!!!, you fools!!!

“Kendall Jenner is also here. And we had a chance to meet her backstage — she seems like a very nice young woman. I’m not exactly sure what she does, but I am told that my Twitter mentions are about to go through the roof. (Laughter.)”

Of course a president would not dare to call the entire nation “fools”, so the comedy allows him to deliver the message in a more subtle and classy way.

He continuous saying:

Eight years ago, I was a young man, full of idealism and vigor, and look at me now. (Laughter.) I am gray and grizzled, just counting down the days ’til my death panel. (Laughter and applause.) Hillary once questioned whether I’d be ready for a 3 a.m. phone call — now I’m awake anyway because I’ve got to go to the bathroom. (Laughter and applause.) I’m up.

But why do we love the losers and comedians, and why they are the ones that are conquering the world?

Let me explain it to you.

  1. Losers are the ones that do

To lose, is to do. The more you do, the more you will lose. The more you lose the more you will learn from it. The key is not to repeat the same mistakes over and over again. The good losers are the problem solvers, who are not afraid to learn, either way, the hard or the easy.

2. We empathise with losers

Super heros are fictional characters that always overcome the obstacles to solve a problem. They are “the thing”we all aspire to be: successful, strong, invincible, kind, happy, righteous, handsome. We admire heroes, but let us be honest, we do not like them that much at work, family reunions, or romantic dating. It costs us too much work, self doubt and stress to keep up with them, and prove to them (or more to ourselves) we are good enough to be their company.

Losers, on the other hand, are the non fictional characters that always try to overcome the obstacles to solve a problem, they also never give up, keep on trying, not always understanding the reasons behind their failures. If they know how to communicate they journey, they become stand up comedians that empathise with their audience through honest storytelling of their own struggles. We love comedians, because we relate to them, they make us feel good with ourselves, understood, brave. Their akward stories make us realize that our deepest secrets, shameful things we hide and we though happen only to us, happen to others too. They make us heroes.

Take an example of the Fuck up nights event. People gather to share their “fuck ups”, failed entrepreneurial stories. They are not even trying to be funny, they are just honest and determined to succeed. What a better way for encouraging others to take risks can you offer?

The best innovation methodology you can use to innovate is to do it, or to learn from others that did it. If you read the biographies of world famous innovators you will realize that being a loser is a prerequisite for becoming a hero, most of the cases.

Fuck up nights have created international traction, because those who want to change the world resonate with those who fucked up. A fuck up constitutes an important part of every hero´s journey.

3. Losers learn a self distance to themselves to create new realities

Good comedians transform their vulnerabilities into weapons. Through honest communicaton of their stories they create “their reality”, for which they only invite the right people in. They gain the benefit of distinguishing the people who laugh at them, from the people who laugh with them, and they build their world with the second ones. They realize and learn that you do not have to be perfect to make things work or dreams come try. The perfect does not exist. Your unique perspectve needs to invite the unique people that will follow you.

You need the guts to stand alone, even at the expense of looking ridiculos:

4. Comedy creates impact

The movie Dr. Strangelove from 1964 is political satire black comedy that satirizes the Cold War fears of a nuclear conflict between the Soviet Union and the United States. It is the only movie from that period that drew the general public atention to the nuclear conflict, other serious documentaries that were produced that time did not manage to do so.

Dr. Strangelove is Kubrick’s highest rated film on Rotten Tomatoes, holding a 99% approval rating (based on 73 reviews) with an average rating of 9.1/10. The site’s critical consensus reads, “Stanley Kubrick’s brilliant Cold War satire remains as funny and razor-sharp today as it was in 1964.

We are simple creatures, we have short attention span, and natural gift of conquering the world through laughter. Stanley Kubrick managed to communicate the relevant, urgent in a universal and impactful manner.

And he used comedy.

Obamas “drop the mic” speech will be missed, remembered, and maybe will open the way for Michelle to win the next elections, if the world will not break apart before.

Independently of the fear of world´s survival, comedy keeps pushing the agenda of freedom and justice. This year´s annual White House Correspondents’ Dinner (WHCD), has been hosted by Hasan Minhaj. He is comedian, he is muslim, son of immigrants. He uses comedy to discuss the uncomfortable, but humanitarian, and the most important is: he communicates and people listen.

5. Comedians are changing the world

I am writing this article from the innovation perspective. I work in the field for more than 10 years now. The successful innovators are the people that are good comedians, we train them to develop the comedy thinking through fail in love activities and methodology. We teach them to communicate, develop self distance to themselves, convert their vulnerabilities and failures into insights and solutions.

Join the movement.

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