Reputation management first started to surface in the late 1990s as more companies and individuals began to have a presence on the Internet. At first, reputation management was something that only large corporations, CEOs, and entertainment personalities worried about when it came to the Internet.
Small businesses and individuals were less worried about what was being said about them on the Internet because it was not, at that time, a large part of everyday life. Small businesses and individuals relied more on face-to-face interactions with people and word-of-mouth information.
Since these early days, a lot has changed. The advent of social media and the large impact that it has on influencing what people think and do was not an issue in the 90s. The use of bots to “gather” information about individuals and businesses from around the web, accurate or not, and post this information on their sketchy websites was also not a thing to worry about 20 years ago.
Now, your reputation, be that of an individual or a business, is crucial to maintain on the Internet because it is the first place a person will go for information about a company or an individual.
The latest research from the Department of Commerce shows that 85 percent of all consumers now research a product, service, or business online before they consider using or purchasing that product or service.
Some of that research is done through a search engine, while a majority of the searches are now taking place on social media. This is a very delicate situation for businesses and individuals because, over the last few years, social media has nurtured what is now known as “cancel culture,”
A bad review, a negative event, or even a business or personal practice can explode on social media and create a “mountain out of a molehill.”
For example, a few years ago a person videotaped an American Airlines employee forcibly removing a passenger from a plane that was overbooked. The airline tried to ignore the event as a poor choice by an employee. Social media, however, was not as kind.
The video was posted to social media and had over 100 million views. The event was talked about in over 1 million posts online and the overall market share of American Airlines FELL by $1 billion in a matter of days. This example is just one of many that show how important it is to not only have a reputation management process in place but have one that addresses issues immediately.
Celebrities have seen their careers ruined by mismanagement of their reputation management and many individuals have experienced financial losses, personal setbacks, and even personal relationship issues due to lack of online reputation management.
10 Reasons You Must Monitor Your Online Reputation
1. To ensure that accurate information is being displayed about your company or an individual. There is a significant amount of bad or inaccurate information posted on the Internet. It is crucial that you correct or eliminate this information to protect your company or yourself.
2. Businesses need to monitor the Internet for issues that may arise that cause public outrage or backlash. Being able to address these issues quickly can help protect your company and calm the public reaction to any event. Think: American Airline Video
3. To aggressively remove unwanted pictures, videos, and other negative information about your company or yourself from the first several pages of Google Search. Remember: once it is on the Internet it is there forever. The United States does not have the same laws as the EU for removing past posts.
4. To create an authority about your business, product, service, or personal information. When you are actively monitoring your online presence and creating accurate information, the search engines start boosting this new information to the top of search.
5. To monitor what is being posted about you or your business on social media platforms. This is critical to reputation management. If you become a victim of social media “outrage” it can have significant impacts on your business, product, or personal life.
6. Addressing issues that you find being posted about you or your business online. Some businesses are unaware of disenfranchised customers because they are still operating “old school” and think that reputation management is only for corporate giants.
7. To establish a way for your business to interact with other people so that what you post on the Internet is seen as the authority as opposed to postings by third-party individuals.
8. Provides you a chance to respond to negative reviews in a positive manner. Many potential clients will overlook a bad review if the company has responded graciously to the comment.
9. Gives you a chance to add new content that will get people talking positively about your brand and your products or services. Sometimes the best way to manage your reputation is to move past the bad and start focusing on the new.
10. It also provides you and your company a chance to learn from your mistakes. Finding negative posts about your business or yourself is a way to reflect on what can be changed so that this does not happen again in the future. It may seem like a simple thing to take away from reputation management, but it is an important message to learn.
Effective Online Reputation Management Tips
Online management is all about monitoring your online presence and managing both positive and negative information. To do this effectively, you have to implement a strategy that monitors many different platforms, interacts with positive and negative posts, and faithfully continues to produce new content that is accurate and positive about your brand so that negative things that may not be able to be changed are pushed deep into search results.
• Complete An Online Audit Of Your Brand
The first place to start the reputation management process is to determine what your reputation is on the Internet. You should conduct an incognito search of your company or your personal name so that you can see what others are seeing when they type that name into search.
You will want to look at things like Google My Business to see how your business is ranking against similar companies and what is being said in the reviews. You will want to look over what types of sites are mentioning your company name and what they are saying. You will also need to verify if the information being presented is accurate, especially in Google My Business. Inaccurate contact information can cause your business to look sketchy in the eyes of a consumer trying to reach you.
Next, you will need to conduct a similar search through social media venues. You are going to want to check Twitter, Facebook, and even Instagram to determine how your company or you personally is being represented. Social media can have a significant impact on your business both good and bad.
Once this process is completed, you will have a more accurate picture of how your brand is being seen by the public and where you should start the reputation management process.
• If Your Reputation Looks Good — Make It Better
If you feel that your reputation looks good online, that is great news. However, you can help keep it that way by increasing content and making your presence online more authoritative.
Publishing positive content not only gives your company a look of authority on a subject, but it also keeps your site ranking high in search. It will also be much harder for negative information to make it to the front page of the search engine if there is a lot of positive and relevant information ranked ahead of the post.
• If Your Reputation Looks Bad — Time To Act
If you are finding negative information about your brand online, then it is time to act. Negative reviews should be addressed immediately. Respond to these reviews and try to engage the person so that you can correct the problem. Many times a person just wants to be acknowledged and sympathized with over the issue. Once you make contact, they will be more willing to change the review.
If you are finding negative remarks about your company on different blogs or websites, it will be necessary to contact these sites directly to see what can be done to change these posts. Sometimes they just need information clarified and will be willing to update or remove the negative post.
If you are having troubles on social media, you may have to do a “goodwill” campaign to try to refresh your reputation. This will give you a chance to connect and interact with your customers in a way that is positive and can smooth over hard feelings.
Of course, you must remember that there is always going to be a person that is unpleasant and dissatisfied no matter what. Haters are impossible to deal with and no matter what you try, they are not going to remove the post. Do your best and move on. The positive impacts you make will push their negative posts to the back.
• Establish An Online Reputation Management System
Once you have cleared up all of the negative things being stated about you or your business, you will have to implement a process of maintaining a positive reputation. The extent of your system will depend on how large of a presence you have online.
For some, a daily sweep of the Internet may be enough to keep your reputation looking good online. For others, with a large Internet presence, you may have to implement a full-time process of managing your reputation.
For instance, many people who leave a negative review online are more willing to remove that review and replace it with a positive review if they are contacted within 15 minutes of the post.
Aggressive monitoring may be necessary if you conduct a majority of your business online. One thing that goes wrong can quickly blow up into a social media nightmare for your business. Catching something as quickly as possible can help you start addressing the situation, bad or good, immediately.
You will need to have a set of rules in place for managing negative posts about your company. Consistency is an important part of managing your reputation. You must have a set standard or “voice” that you approach all of your negative reviews with so that other customers will see that you treat each situation fairly.
Online reviews are the new “word-of-mouth” advertising. Over 80 percent of all people polled by the Department of Commerce stated that they give as much credit to an online review as they do to a suggestion from a friend. This is something that all businesses must take into consideration.
Online Reputation Management Sounds Overwhelming — Right?
The truth is, managing your online presence can be a full-time job. If you do not have the time to dedicate to this type of management you are left with three options.
1. You can ignore the online presence and hope for the best
2. You can get around to managing your reputation when you get a chance and hope that this will solve any problems
3. You can use a service to do the online reputation management for you
As you can see, it is probably in your best interest to have a service managing your online reputation. These services are dedicated to correcting and maintaining your online presence and have the staff, technology, and experience to make this happen in a timely manner.
The other two options of “hope for the best” can lead to severe consequences for you personally or for your business. Online reputation management is a reality that everyone must address so that truthful and positive information is what is found on the Internet.
*****************************************
Reputation Defender
Reputation Defender is the original online reputation management service. Founded over a decade ago, ReputationDefender has set the standards for managing and improving your reputation on the Internet. The company, which first started to help individuals overcome inaccurate postings online, has increased its services to manage personal, professional, and business reputations.
A Brief History
Reputation Defender was established in 2006 by Michael Fertik. The company quickly grew and within two years released its first reputation protection system that focused on individuals and their families. The system helped people protect themselves from misinformation or from having personal information broadcast over the Internet by sketchy sites that use bots to gather and publish information without permission.
The company quickly grew, and within another two years had produced a system for businesses to manage their reputations. At this same time, ReputationDefender started providing security services for the customers of AOL.
Within another year, Reputation Defender acquired a European-based online reputation management company and combined it to form the new company Reputation.com. The company continued to grow, and the new acquisition remained the main office for the European division.
By 2016, Reputation Defender separated itself from the main company to refocus on its online reputation management services while the main company continued to focus on R&D and acquisitions.
Since its inception, ReputationDefender has become the leading provider of online reputation management services. Their innovative approach to handling negative information through their patented process has enabled them to lead the industry of this much-needed service.
Reputation Management — The Basics
If you are active on the Internet or if you stay away from it at all costs, it does not matter, there is information about you listed on the web. Individuals, families, businesses, and their executives and celebrities all have an online identity whether they want one or not. The question is, is the reputation you have online the one you want?
Why is this so important to know? Because who you are or what your business is or offers is now defined by what is found online. It is a scary thought in a way that you “are” defined by what the Internet lists about you, but this is the way things are at this time.
Over 80 percent of people have stated that the Internet is the first place they go to find out information about something. This is not limited to finding out where to purchase a product or service, but detailed information about people, businesses, and products.
People search the Internet to find out about their new neighbors, their new bosses, or their potential next date. People are concerned with business practices and will research a company before deciding to use their service or product.
• Hiring managers — over 77 percent — state that they now “google” a person before they decide if they are going to hire them.
• Over 85 percent of all people state that they turn to the Internet to find out if something they heard about a person or business is “true.”
• Nearly 98 percent of all people now use the Internet to find out about local businesses before they decide to use them.
What is even more frightening about these statistics is that a lot of the information on the Internet is misinformation. Information can come from anywhere on the Internet if it is not managed correctly, and that includes information that is false or negative.
The choice is yours. Do you want to control what is seen by others about you or your business? Or do you want to take a chance and hope for the best?
Understanding Search Engines
It is crucial to understand that search engines run on an algorithm that delivers the most relevant results for a search term. That is all they do. Although these companies are continually trying to improve this service by fine-tuning relevancy and content quality, the one thing they cannot do is distinguish the truth.
If you type in a business name and city, for instance, it is going to bring up all the relevant matches for those keywords. It cannot distinguish what is contained on those sites, only that those sites mention the keywords that you requested.
The same applies to a personal search. If you type in a name and a city or a name and an address, that is what the search engine is going to deliver. If the information on the site is inaccurate or negative has no relevance to the search engine, it did its job by finding the information you requested.
Online reputation management is all about managing what the search engines will bring up as the most relevant items when a search is conducted using your name or business or product.
Reputation Defender Services
Reputation Defender offers everyone a way to “defend their honor” and manage their online reputation. With services designed to help individuals, families, businesses, corporations, and VIPs, ReputationDefender has a service that can help you.
• Conduct An Audit
Reputation Defender will conduct an audit of what is coming up in search regarding you or your business. They will go across many different platforms so that you get a broad perspective of what is being said and what needs to be done to make the information more accurate and truthful.
An audit is essential to create a strategy for improving your online reputation. If you do not know what is being said about you, you cannot fix the problem. Reputation Defender is very thorough with the search so that you receive the most accurate look at your online presence.
• Set a Strategy
Once a complete evaluation has been conducted, it is time to set a strategy. Reputation Defender will work closely with the client to see what they want to achieve for their online presence and give them a plan that can help them meet or exceed those goals.
Reputation Defender strategies include services such as:
• Cleaning up incorrect information
• Requesting personal information be removed from sites that sell “background checks”
• Follow up on removals of incorrect information
• Create content to put on the Internet that gives a positive view of the person or business and will rank higher in search
• Optimize current positive content so that it is found in search first
• Monitor content and postings so that any future negative impacts can be addressed immediately.
• Manage Social Media Presence
It is essential for businesses to have a positive presence on social media. In fact, it is essential that your social media presence is impeccable because this is where a majority of your potential clients are going to look for information about you and your business.
While search engines will remain the main source of information, on a more personal level, people turn to their social media contacts and feeds for research. This is where things can become very risky for online reputation management.
Social media posts are often personal opinions, bits of gossip, things that they “thought they heard” and the latest trends that may be pro or against you or your business. The cancel culture rules on social media and misinformation can lead to total destruction of a reputation.
Using a patented program, Reputation Defender will manage all of your social media coverage from one spot and interact with any negative customer reviews so that the issue can be quickly resolved, and the bad review removed.
Reputation Defender can also schedule regular posts to your social media accounts so that positive information continues to rank high on your feeds. This is always beneficial to how people see your company.
• Synchronize Local Business Listings
Reputation Defender will synchronize all of your local business listings so that they all provide accurate information and provide you with the best representation in your local area.
ReputationDefender can also improve your visibility by adding your company to additional local listing sites so that your company has a larger presence on the Internet. When the search engines see that there are more consistent listings about a business it will increase your rankings in search.
Your listing in Google My Business will also be reviewed by Reputation Defender to ensure accuracy and to monitor the reviews being left by your local customers.
• Extra Services
Reputation Defender also has additional services that it can provide for larger corporations that are trying to manage multiple brands. Multi-brand reputation management is complex and Reputation Defender will work with these companies on a one-on-one basis to help develop an aggressive strategy for protecting their online reputation.
DIY Reputation management Information
One of the things that were impressive about Reputation Defender is the amazing amount of DIY information that is provided on their website for individuals to use. A company that is selling a service normally does not provide any of its services for free.
However, Reputation Defender does just that. Their website has an entire section devoted to information that anyone can use to help improve their online reputation. The information is presented well and the directions are easy to follow.
A lot of this information can be applied to individuals or businesses. This information may not be able to correct all of the problems a person may find, but it can help you establish a better reputation from this point forward.
You can also use their free tool called the Reputation Report Card. You can run a free search through this tool that will give you the results that other people see. This incognito search gives you an accurate view of your online reputation. From these results, you can begin your reputation repair.
Why Controlling Search Results Matters
It has been shown that over 90 percent of all Internet users do not go past the first page of search results when they are looking for information. This applies to both phone searches and ones completed on their laptop. This is why it is essential that you push as much positive information to the front of search as possible.
• Reputation Defender will create positive content that is relevant so that search engines will move this content to the front of your search results.
• Strengthen your search results through updating old relevant and positive information so bad or negative information is pushed farther to the back of the results.
• Help manage any new negative information by addressing the issues in a timely manner.
On a more personal level, it is also important to make sure that when a person does a search on your name that the people-search sites have sensitive information removed and that any remaining information is accurate.
People-search sites send out bots to scan the Internet for personal information. They gather this info from public records and other areas where they compile and sell this information. Sadly, a majority of these sites have misinformation or are selling sensitive information that can be used by hackers and other criminals to gain access to your identity.
It is crucial to monitor these sites and eliminate misinformation and have sensitive information removed. These sites do not care if the information they sell will damage anyone, they just want to entice people to purchase their “all-revealing” reports.
Reputation Defender will aggressively search these sites for information relating to their clients and have inaccurate and sensitive information removed. They will also monitor these sites to make sure that they comply with these change and removal requests and also to ensure that the information is not reposted at a later time.
These sites are a favorite among identity thieves because visiting a few sites using the same name can gain enough information to create an identity. The Internal Revenue Service estimates that over $21 billion in fraudulent tax returns occurred because of identity thieves obtaining information off the Internet.
Reputation Defender can also centralize reviews for businesses and make it easier for these businesses to gain more 5-star reviews. By creating a single place for all reviews to be monitored, a business can see what is being said and address any issues promptly.
Using Reputation Defender technology, you can also send out requests to clients asking for a review. These are not pushy requests but worded in a way that encourages people who are happy with your product or service to leave a review.
With over 80 percent of all people stating that they read reviews before making a purchase decision, having good reviews is crucial to company success.
Online Reputation Management Begins With A Free Consultation
ReputationDefender has been a leading provider of online reputation management services for over a decade. They have developed and patented technology that will help their clients manage and maintain a good online reputation. They have been successful at providing this service to individuals, businesses, large corporations, and celebrities.
Protecting your reputation online is easy to do with ReputationDefender. You can use their free tool to conduct an evaluation of your online reputation, or you can get straight down to business and schedule a free consultation with ReputationDefender.
During your free consultation, the representative from ReputationDefender will perform a quick evaluation of your online presence, discuss with you your objectives and then create a program that will improve your online reputation and boost your rankings.
The process can begin immediately, and you will begin to see results from your efforts in a very short time. Some of the changes to your online presence may even be instant. The results, however, will make a difference in how your clients see and interact with you and your business.
For those who are seeking to clear up their personal profiles online, the free consultation is much the same way. Reputation Defender will create a plan to help you manage your online presence and keep misinformation and private information off the Internet.
Reputation Defender provides dedicated services to their clients whether they are individuals or large corporations. They continue to develop new strategies and technologies to help people protect their reputations online.
The company remains dedicated to this service and has posted many free tools and resources that you can use even if you are not one of their current clients. This information is a great starting place for protecting your identity and reputation online.
What The Future Holds For Online Reputation Management
It will not be long until a majority of all transactions take place on the Internet. Each day more people rely more on the Internet for their everyday transactions, and this means that your online reputation will need to be carefully managed for it to remain positive.
Of course, there will always be something negative that happens. Mistakes can be made, customers can be dissatisfied. And there is always that Internet troll who is going to post negative things about someone or something because it makes them feel good to do these things. How you handle these issues is what will make the most difference in your online reputation.
Establishing a method for handling bad reviews, mistakes, and upset customers that is consistent and timely will be very beneficial to your reputation. Reputation Defender has seen through the many people and businesses that they have helped is that consistency makes people feel more comfortable with a bad situation.
Even if your potential clients or potential employers see a negative review about you or a negative post, it is important that there is enough positive information to counteract the post. Everyone understands that there is always at least one negative review, and this is acceptable.
In fact, many companies have even embraced bad reviews of products or services as a way to either improve those products or services or disclose them to potential clients so that they can make an informed decision. Being able to see negative reports makes consumers feel like the company is acting in a transparent manner and therefore more honest.
Think about the last time you went to a retail site. Did you not read the good and bad reviews about the product at the bottom of the page? Sometimes embracing bad reviews in a positive way can also be helpful.
Managing your online reputation will no longer be optional, it will become mandatory. You will have to take the necessary steps to protect your personal information, and manage what is being documented by you from sources not under your control.
The best way to do this is to have a service managing your online reputation. Using technologies designed specifically for this purpose, Reputation Defender can and will increase the positive things about you on the Internet while pushing any negative items to the end of search.
Why Choose Reputation Defender?
If you are still not sure why you should choose Reputation Defender to protect and monitor your online reputation, the answer is very simple. Reputation Defender is the original company in this industry that all other companies have tried to mimic. They are the company that has set that standards for reputation management excellence, and they live up to those standards with each of their clients.
Reputation Defender has been given many awards and has been recognized by several industry leaders as being a top service provider for reputation management. They have continually ranked high with other monitoring services, and have received outstanding reviews from their clients.
Your online reputation can affect you personally, it can impact your employment, and it can even lead to identity theft or worse if not managed correctly. For businesses, a poor online reputation could lead to a loss of sales, loss of consumer confidence and can force your clients to look to your competitors.
Online reputation management does not have to be a complicated or time-consuming task. However, it is a task that must be done and done on a regular basis. Everything on the Internet can change at a rapid pace, including your reputation.
Reputation Defender has the skills necessary to help you manage your online reputation, receive better reviews from your clients, and manage bad posts about your company. They can design a strategy that will keep positive information ranking first in search results and push negative things to the end. They can help you build the reputation that you want your clients to see.
If you are concerned with your online reputation, the first thing you should do is contact Reputation Defender for a free consultation. It all goes uphill from there.
Guaranteed Removals
Guaranteed Removals is a top online reputation management firm specializing in having negative information removed from the Internet. The company states that their reputation management program actually has this information removed, not just pushed to the back of search results.
Guaranteed Removals believes that everyone has the right to privacy and that mistakes should be forgotten. It is this belief that is the driving force of the company. Guaranteed Removals helps individuals, businesses and corporations, and their executives clean up their online reputation. The company also provides positive reputation services.
A Brief History
Guaranteed Removals was founded in 2014 by James John and Chris Nichol. After seeing false information on the Internet destroy the lives or businesses of some of their acquaintances, the two decided that it was time to launch a business to protect people’s right to privacy and their right to be forgotten.
This does not mean in any way that Guaranteed Removals does not believe in a free and open Internet. On the contrary. They believe that a free and open Internet must continue to improve and protect people as it informs the public.
What started out as a small operation in Canada has now grown to two offices in Canada and in Miami, Florida, and 64 employees. Of these employees, 45 are dedicated reputation specialists that are helping people regain their lives by clearing up misinformation on the Internet.
Why Do You Need Reputation Management?
The Internet has evolved into the leading source of information for everything. People use the Internet to research products they want to buy, companies they want to use, and people they may or may not know.
The use of the Internet even goes deeper than that. At this time, over 77 percent of all hiring managers say that they take the time to Google, a person they are considering for a position to see what is on the Internet about them. Over 85 percent of all people say that the information they read on the Internet holds the same weight as information given to them about somebody or some business as being told directly by a friend. And almost 100 percent of Internet users will look up a local business before they decide to use their services.
These are staggering figures and the reason why it is so important to manage your online reputation.
You have a choice. You can either allow people to see whatever has been posted on the Internet, including personal information, or you can take action and have it removed. Guaranteed Removals provides you with a chance to protect your personal information and remove negative postings.
Search Engines Have One Function
Search engines are computer programs that seek out relevant information and provide users with a way to access that information. That is their only purpose. These search engines have algorithms that they use to provide the most relevant data to the user based on many different factors.
Search Engines are not responsible for the content that they show in their search results. They also do not guarantee that the information that is being shown is accurate or truthful. All they know is that based on your search parameters, these pages have the most relevant information.
Sadly, many sites come up as relevant that are not. Sites that do “background checks” and provide personal information that they have skimmed off of the Internet and through various government sites know how to word their sites to rank high in search. These sites generally contain false information or expose too much personal information. It will always be in your best interest to have your information removed from these sites.
If a business is getting a lot of bad press over an event, that information will also rank high in search, just because so many people are reading the story of searching for information about the event. Again, a lot of these stories have misinformation in them that can damage the business.
There are billions of websites on the Internet. The vast number makes it impossible for search engines to read and verify each site. Individuals and businesses must make it their own priority to ensure that what is being seen on the Internet is truthful. It is also critical to make sure that your personal information is not being exposed.
Guaranteed Removals — Services Offered
Guaranteed Removals has two main services that they provide: Content Removal Services and Reputation Management. Both of these services provide clients with a way to manage their online reputation.
Content Removal Services
Internet content removal services are the foundation of Guaranteed Removals business. The company was launched to help people remove unwanted or misinformation items from the Internet. The company believes that everyone has the right to privacy and the right to be forgotten.
Content removal can include any of the following:
• Defamation or slanderous posts
• Videos
• Pictures
• Audio clips
• News articles
• Search results
• Online Reviews
• Criminal Records
• Private Personal Information
Most people believe that once something is on the Internet, it is there forever. In a way, this is absolutely correct. Unless an item has been manually deleted, the information remains online forever.
Guaranteed Removals believes that many sites will act with integrity and remove false or misleading articles and posts when approached. Legitimate sites, even review sites, do not want to be seen as unfair or one-sided; it is bad for their reputation. So when approached with reasonable proof that the information they are showing is inaccurate, they will remove the piece.
Tracking down the site owners and speaking with them is the hardest part of the removal specialist’s job. In some cases, the site will not remove the item, regardless of who is being harmed by the content. In these cases, Guaranteed Removals approach the problem in one or two ways.
They will make a formal request that the information is un-indexed from their site. What this means is that the page remains available on their site if someone goes to that site and specifically looks for that information. Still, it will no longer carry the necessary Internet tags so that a search engine can find the page and list it in a search result. The page may not be gone, but it is forgotten.
The other option is to bring in a legal team and force the company to act with integrity. Guaranteed Removals has lawyers that can begin legal proceedings to force sites to remove or un-index pages containing misinformation or slanderous content.
Guaranteed Removals is also very aggressive about having personal information removed from sites that advertise that they provide background information on everyone.
These sites skim the Internet, gathering information from public records, government agencies, tax records, police records, legal documents, and licensing agencies. In some cases, the information that they obtain may not even be legal. These sites publish whatever they find, including your address, contact information, alleged relatives or relations, and even the political party you are registered with, even if the information is inaccurate.
This information is a haven for identity thieves who can gather enough information from these various sites to steal identities. Guaranteed Removals will approach these sites to remove your information and will follow up to ensure that the information has been deleted.
Reputation Management
The reputation management services offered by Guaranteed Removals can be used as a complimentary service to the removal of negative information or can be used by itself to improve your online reputation.
Guaranteed Removals offers three types of management services: monitoring, repairing, and boosting positive information. Each of these services is available at different levels of service.
The company will use many different techniques to improve your overall appearance on the Internet, from monitoring posts about you or your business and addressing negative postings immediately to creating positive content so that search engines pick up the positive information above negative information.
These services are available at different levels, with the highest level managing every aspect of your online reputation. These services are available at different cost levels based on what services you want to be performed.
Two-Part Package Is Best Choice For Reputation Management
When Guaranteed Removals has negative content removed about you from the Internet, it does not automatically guarantee that your reputation is positive. In fact, it is more like your reputation went from negative to neutral.
Using the reputation management services offered by the company can bring that neutral rating to a positive rating, which is what everyone wants to see about themselves or their company online.
Can Truthful Negative Content Be Removed?
Yes. While the focus of Guaranteed Removals is the removal of misleading or false information on the Internet, the company will also remove any negative information, even if it is the truth.
It is the belief of the company that everyone is human, and everyone makes mistakes, even businesses. Just because you did one negative thing in the past does not mean that you should be duffer for the rest of your life for that mistake.
Businesses that provide superior services or products should not be brought down by an angry customer or “cancel culture.” These businesses have hundreds if not tens of thousands of happy and satisfied customers. Why allow one small group to ruin all of that hard work.
Time To See Results
Guaranteed Removals will perform an evaluation of your online presence during your initial consultation. At that time, they can give you an accurate time frame when you should start seeing negative information disappear.
The company has stated that you could begin to see negative links and posts begin to disappear within 24 hours. However, the company asks all of its clients for a full 90 days to generate the most removals and guarantee that these items stay removed from the Internet.
They ask for 90 days because some sites take their time to respond to requests, and more aggressive actions must be taken to get the information removed.
The reputation management services begin to publish positive content about you or your company almost immediately. You should begin to see more positive results in the search engine results within a week or two, depending on what cycle the search engine is in for indexing new postings.
Pricing
Guaranteed Removals has two pricing structures for their services. The first is for removal services. This service is charged by what they have to remove, how much they have to remove, and if they are successful in removing the information.
The company guarantees that if they cannot remove an item they quoted in their contract, you will not have to pay for it. Each item is charged individually so that clients are never charged for services that they did not receive.
Reputation management services are charged by the service level purchased. The more services you want to be completed, the higher the cost. The company has stated that all reputation management services are based on what the client wants and are generally charged as a-la-cart services.
The company does provide a free consultation and will give you a no-obligation quote for all of its services.
The company works with people and companies from around the world. Their main office is in Canada, with a large US-based main office in Miami, Florida.
*********************
Brand Yourself
Every day there will be new information emerging on the Internet about you personally or about your business. Information about people and businesses is tracked and sold at an alarming rate. What is even more frustrating is that the information does not have to be accurate or truthful when gathered, published, or sold.
Brand Yourself was established to help individuals and businesses control what is being found about them on the Internet. Through the use of their patented software and their online reputation management services, everyone has the chance to control their online reputation.
A Brief History
Brand Yourself was founded in 2008 when one of the founders Googled themselves and discovered mug shots attached to their name. The grainy picture attached to the mugshot was close enough in the description that a quick glance may have led someone to believe it was him. It was not.
Horrified at finding so much misinformation on the Internet, a group of entrepreneurs began to develop a software program that would allow people to track their online presence and manage what is being found.
By 2017 Brand Yourself has grown to include two main offices and have 75 employees working to improve the online reputations of individuals, businesses, and corporations.
Brand Yourself Product and Services
For Individuals
Brand Yourself has developed a software program that will allow individuals to monitor what is being shown on the Internet about them. This unique program will monitor:
• Social media posts
• Pictures, videos, or other similar media attached to your name
• Search results
• News articles
• Revealed personal information
• Positive information
The program is designed to interact with all parts of the Internet, including the Dark Web, where many sites are listed that sell and trade in personal information.
The program is designed to find problems that may have an impact on your career or personal life. Right now, over 75 percent of all hiring managers say that they search for an individual before hiring. Of that 75 percent, over 70 percent say that they take an extensive look at social media to see what the person is “really” like.
Freelancers will find that without a positive online reputation, they may find it hard to get work. A survey conducted about the use of freelance services has shown that 57 percent of all people using freelancers will research the person first online before using their services. This is why it is critical to managing all areas of your online reputation.
The companys software program does more than find negative things on the Internet; it also shows positive reviews and information. This allows you to see what is being said about you from both sides of the spectrum. It also gives you a chance to move the better things to the front of the search while diminishing the impact of negative items.
In addition to offering personal software, Brand Yourself also provides valuable services to individuals to help them protect their privacy and identity online.
Using their patented technology, Brand Yourself will scan the Internet for personal information. They will check if your email, address, phone number, or other personal information is being sold on any site.
There is a minimum of 35 sites that skim for personal data and then sell this “information” as a service to provide “background checks.: You have seen the advertisements that you can “find out everything” for a small fee.
These sites may gather information, but they do not verify the information, and they do not care if anything they sell is inaccurate, slanderous, or negative. Their only purpose is to generate a sale by promising to “tell-all” when you purchase that service.
Brand Yourself can have your personal information removed from these sites and will follow up to ensure that the sites keep your personal information from being sold. By managing what is found on these sites, you can reduce your chances of identity theft, reduce spam email and telemarketer calls.
Another beneficial service that is offered is a Dark Web scan. They can check the areas of the Internet where most people do not go to see if your name, passwords, or other information is being sold or posted in these areas.
Take back your privacy by actively monitoring your online reputation and presence through the use of the programs offered by the company.
Brand Yourself also offers individuals branding services and negative Google search removal services. Both of these services can significantly help you guide what people find out about you on the Internet.
For Businesses
Brand Yourself offers four vital services for businesses that want to improve their online presence. More people now turn to the Internet to find out about a company over asking friends and family for recommendations.
Over 92 percent of people surveyed stated that they are cautious about using any business or buying any product that does not have a 4-star or higher rating. These same respondents also stated that they would not think twice about using a product or service ranked 4.5-stars or higher.
Brand Yourself offers reputation management services for businesses that include:
• Managing negative Google results
• Review management services
• Glassdoor Review management services
• Employee branding services
Brand Yourself will conduct an initial evaluation of your business and determine which areas your company needs the most improvement. The reputation specialists at the company will go over all of the results they have found and create a way for you to bring a better image of your company to the Internet.
They begin by conducting a search and seeing what comes up in a Google search for your company name and possibly your top company execs. We will look for bad news articles, negative blog posts, court documents or filings, consumer site listings that hold negative reviews, and overall negative publicity about your company.
Your company should not be harmed by one angry client when you have thousands of satisfied customers.
Brand Yourself will create a program to eliminate or push these searches deep into search results so that they are not easily found. Most people do not leave the first page of results, and few may go two or three pages in. Bad postings about your company after the first four pages of results are rarely seen.
The next step will be to address your online reviews. Brand Yourself will check all of the major review sites to see how you are ranking. Over 92 percent of all people rely on the information found on legitimate review sites to make their purchasing decisions. It is imperative that you have a good online reputation on these sites.
Not only will the company help your business clean up their negative reviews, but they will also help you put into place a system that will encourage organic positive reviews. This will also help your business rank higher in search because of all the good reviews.
The next step in reputation management will be reviewing your Glassdoor reviews. Reviews put on Glassdoor can significantly impact the candidates that you get for employees. If you have disgruntled ex-employees posting negative reviews, you could miss the opportunity to gain new quality employees.
A final step that Brand Yourself can provide is boosting the online reputation of key employees in your organization. It is not unusual for key employees to be searched for online more than the company itself. Additionally, conversion rates for purchases based on employee referrals are often higher, and you want your employees to look great so more referrals can come in.
Brand Yourself can create a comprehensive plan for your company that will correct current issues found on the Internet and enhance your reputation in the future.
Freelancers
Freelancers will benefit from both of these services. When a person is considering a freelance professional for any job, they will search for personal information as well as business information online.
The reason this happens is that many people view freelancers differently than they do a regular business. While there is no reason they should, a freelance professional is just someone who works for themselves. Many people feel obligated to research a person on a personal level before considering their professional services.
Perhaps it is because in the past, many people that were considered freelance workers were thought of as someone who has incredible skills but cannot work in an office setting because of personality conflicts or a “free spirit.”
Now, a freelancer signifies someone who is operating their own business by themselves and providing a unique service. It has nothing to do with how they interact with others or their way of seeing the world. However, the stigma is still there, and a recent survey shows that people will research personal information on a freelance professional in addition to their business information before considering their service.
With this in mind, freelancers will benefit from using both of the services offered by brand Yourself.
Additional Resources
Brand Yourself also has a lot of free resources that you can use on their site to learn about and manage your online reputation. They even have a free service where you can enter your name and see what comes up when an incognito search is conducted.
Even if you decide not to go with their services, you will find this educational information very helpful. Most people do not realize the significant impact the Internet has on every area of their lives.
Twenty years ago, no one would have thought of conducting a search for information about someone or some business online. Now, no one would consider NOT doing a search online to find out information about someone or a business that they are considering using.
Pricing
Brand Yourself does not disclose any of its pricing on its website. The company encourages people to call for a free review and consultation. Brand Yourself states that the costs of their services are based on what the customer wants and hopes to achieve.
NetReputation
In the past, people used word-of-mouth to make their decisions about using a business, buying a product, or hiring an employee. Now, most people turn to the Internet to find out information about businesses, potential employees, and even their neighbors. It has become critical to manage your online reputation, or you could face many hardships in your business and private lives.
Sadly, a lot of the information online is not accurate. People post bad reviews about a product or service because they had a bad day or did not get the discount they wanted from the company. People place negative items about people they know or don’t know out of revenge. Some people just like to write negative things about companies or individuals and use black-hat tactics to make sure they rank high in search.
On the flip side, your company may have experienced a bad event, and now it seems like all that is on the Internet is articles about that one-time event, not any of the good stuff about your company. You may have had an employee that caused a lot of hard feelings with your clients. Even though they have been replaced, the resentment is still out there. There are countless reasons why negative information can be out there.
For individuals, negative postings on the Internet can cause trouble in your career or with your friends and loved ones. Over 75 percent of all HR departments now search prospective employees on the Internet before they decide if they are going to hire them. Negative postings could prevent you from achieving your career goals.
Additionally, individuals are at risk for identity theft and other personal identification issues. There are several “scrapper” sites that sell “background checks” to people based on information they have scraped off of the Internet and compiled together in their listings. These sites only advertise that they have this information. They do not guarantee that any of the information is true.
These background checking sites, which have 50 prominent ones and several other lesser-known sites, will put all of the information they can find, including people they assume you are related to, personal information like birthdates and email addresses, and may even post financial information about you online. Again, none of this information has to be true or accurate. They are just interested in getting their fees from the person doing the “research.”
With so much at stake for businesses and individuals, the need for online reputation management is no longer a luxury reserved for Hollywood stars and politicians. It is a necessary service that everyone should consider using.
Net Reputation provides aggressive online reputation management services to both businesses and individuals who want to make sure that their online presence is one that is positive and filled with accurate information.
Net Reputation — A Brief History
Net reputation was founded in 2014 by Adam Petrilli in Sarasota, Florida. Mr. Petrilli believed that it was essential that everyone knew what their online reputation was and how any problems could be fixed. The business was an instant success and, in the last seven years, has grown to have multiple employees and an on-staff attorney.
Net Reputation — Services Provided
Net Reputation has a broad range of services that it offers to its business and corporate clients. Each of these online reputation management services is designed to give your company a positive presence on the Internet while boosting brand authority.
Services offered include:
• Negative link suppression and removal
• Negative news suppression
• Negative review removal and suppression
• Search Engine results repair
• Auto Suggest repair
• Court case suppression
• Reputation mistakes repairs
• Executive reputation repair
• Online positive branding
• Positive public relations
• Defamation protections
• Online threat prevention
• Local SEO services
• Wikipedia creation
• Ongoing online reputation management services
Online searches are now the leading way for people to find out about a product or service that they are considering. Over 80 percent of all people now say that they will research a company or product before considering making a purchase.
Many people have also reported that negative information can negatively impact their decisions, even if that negative news does not relate to the product or service they are considering. Additionally, many people have stated that they will not consider using a company or service that ranks less than 4 stars, with some people placing their standards at 4.5 stars.
Misinformation, bad reviews, and other negative information can severely impact your business. It is important to suppress or remove as much misinformation and bad publicity as possible. After all, one angry customer should not dictate your company’s success when you have thousands of happy clients.
Reputation Enhancement — The Process
The first thing that Net Reputation will do when you contact them provides a free review of your online presence. If you desire, you can do this yourself using their free scanning tool on their website.
Once you have a clear picture of what other people are seeing about your business, Net Reputation can develop a strategy to enhance your online reputation.
Net Reputation uses a special platform where you can have a dashboard to monitor and manage your online reviews. Online reviews are now the driving force behind most sales, and if you are not aggressively managing your reviews, you could be losing sales.
Net Reputation will not only help suppress bad reviews, but they will give you a way to increase more positive reviews from your customers and a way to mitigate any new bad reviews that may crop up in the future. The company can also provide this service for you so that you always have a professional reputation consultant monitoring your reviews.
Net Reputation will also enhance your online presence with positive information. Through thoughtful and authoritative online content, the company will enhance your online reputation, drive negative information down in search, and boost confidence and positive recognition of your business.
In addition to creating positive content to suppress search, the company states that they have a litigation team in-house that works to have negative and false information removed permanently. This service is part of the online reputation management services offered by the company.
Net Reputation also focuses on improving the business’s content so that positive information is first found whenever a search is conducted. They will optimize the business website so that it is found easier, especially in local search, and that the information showing up in Google search is what the company wants people to see.
There are over 40,000 searches conducted on Google every second of the day. Search engine optimization (SEO) is crucial for the success of any business. When a person searches for a product or service, they rarely move past the first page of search results. In some cases, they may move to page two. Having the most positive information rank on these two pages of results is what can make the difference in the online reputation for any business.
Online Reputation Management for Individuals
Net Reputation manages personal or individual reputations very similar to the way they handle businesses. First, a review of the search results associated with your name is conducted. Net Reputation will take these results and create a repair plan for you to review, and then the cleanup process will start.
The company will place a significant emphasis on social media postings. For individuals, this is where most of the damage control must be handled. The company will work to remove negative remarks, inappropriate photos, and similar issues found in social media that may impact your reputation.
Since so many employers now monitor social media when considering employment, having a positive presence is essential to your career success.
Once all of the negative issues have been addressed, removed, or suppressed, Net Reputation will then begin to create a positive campaign about you on social media and the Internet. This will enable people who are looking up your name to find good things about you instead of negative.
One of the most important services that Net Reputation offers is its privacy service. There are over 50 “background check” companies that sell personal information on the Internet. These companies skim this information from various sites and gather it into blocks of information to sell as background packages.
The first thing that everyone should understand is that these sites do not guarantee accuracy. If the information they sell people about you is negative or false information, they take no responsibility for the actions.
The second thing that should be understood is that these sites will gather as much information as possible, including from government databases and credit agencies. This means that a lot of your very personal information is accessible to anyone who wants to pay for the service — including identity thieves.
Net Reputation will have all of your personal information removed from the top 50 information selling sites so that your privacy and your identity are protected. The company will also follow through to make sure that your personal information stays off of these sites in the future.
Reducing the amount of personal information about you on the Internet can also protect your family. Many information selling sites will include information about spouses, children, and close family members.
Removing negative and personal information from the Internet will significantly reduce SPAM. This alone can reduce your risk of viruses and similar computer risks as well as free up time and space from not having these unwanted solicitations filling your inbox.
A Different Type of Approach
Net Reputation approaches online reputation management a little differently than other companies. They take their reputation management skills and incorporate site optimization and positive branding into the process.
Businesses will benefit from the positive reputation and the optimized sites and will begin to experience the positive effects very soon after the reputation management process is started. The company also places a very high emphasis on enhancing local search results and optimizing for local areas to help businesses improve their rankings at this level.
Many companies create websites and content that is meant to reach a broad audience of the Internet. However, they often forget to reach their local clientele. This can have a negative impact on their business as well as their online reputation. If local residents do not feel that the company is interested in their business, negative reviews will start appearing online.
This approach may differ from other companies, but Net Reputation has won over 20 awards for its services and was ranked as one of the top 20 reputation management companies in the US for 2020. Their strategies are even getting noticed by major publications like Newsweek.
Businesses that need to improve their reputation and enhance the effectiveness of their website will benefit from their services. Individuals that want to have a great online reputation and protect their personal information will also benefit from the services offered by Net Reputation.
Delete Me
Everyone should have the right to privacy on the Internet and the right to be forgotten. The European Union has enacted several laws that grant people these rights, but in the United States, no such laws exist. If there is information about you on the Internet that you do not want available to everyone and you live in the US, you must take action to suppress this information on your own.
Businesses are also at risk when their executive’s and employees’ information is available online. Many employees and executives have been harassed and even threatened online and offline because their information is easily found. The dissatisfied customer is holding the employee “responsible” for some injustice they feel has been done to them.
It is scary to think that your personal information is continually being harvested on the Internet and bought and sold like a commodity. What is even more frightening is that anyone, yes anyone, can pay a couple of dollars to a “background check” company and obtain all of this personal information.
Identity theft and personal crimes have increased because of this access to information. Sadly, many lives have also been harmed when inaccurate, untruthful, or very private information has been posted on the Internet.
Recent case studies show that over 80 percent of all Human Resource managers now Conduct an online search on people they are considering hiring. If they turn up negative information, true or not, the manager is most likely not going to give them the job position.
From a business perspective, having an employee or executive information accessible online also places their company at risk. Phishers and hackers have discovered that they can gain access to corporate computers and information by routing through personal computer channels and devices.
When so much personal information is available for just a couple of dollars online, these criminals don’t mind making the small investment when they can gain so much.
Delete Me — The Company
Delete Me was created in 2011 when the founders discovered how easy t was to find important personal information online about anybody. They realized right then that people need to have access to tools that can regulate what is shared about them on the Internet.
While this does not reflect the belief of a free and open Internet, it does encourage a belief that everyone must take the necessary steps to protect themselves and their businesses in a free Internet setting.
The founders of Delete Me went on to learn how to have personal information removed or blocked from the Internet and developed technology that will enable them to provide this service to others.
Unlike many other online reputation management companies, Delete Me is not focused on removing negative posts or creating positive information to be placed online. They are focused on what personal information is released online, personal and corporate security, and the right of every person or business not to have their personal data exploited for profit.
The company has continued to evolve their business as new ways emerge for personal information to be obtained and exploited. The company currently offers services for individuals and businesses of any size.
What Exactly Are Data Brokers?
There is an old saying the “Information is Power.” This has never been truer than today during the Information Age. As the Internet expands, the more information you gather, the more successful your business will be, whatever industry you are in.
Retail establishments buy information about consumer spending habits, banks buy information about money and transactions, and the list goes on. This is common knowledge and has been going on way before the Internet became an integrated part of daily life.
It is the other data brokers the Delete Me is more concerned with. These data brokers search public records, legal records, phone listings, resumes posted online, and any other source they can find that contains personal information and compile it into their database.
Many of these companies advertise themselves as providing background check information. They sell the information very cheaply and advertise that you can find out just about anything you want about anybody.
Some people cannot resist the temptation.
Sadly, these companies do not reveal two things. First, the information that they are providing may be very personal and may lead to identity theft, stalking, or acts of violence if obtained by the wrong people. Second, the information they provide has not been confirmed as true, accurate, or even valid.
This is where all the problems come in.
Of course, you can understand the significance of having personal information get into the hands of various people for criminal activity is an issue. But having incorrect, untrue, or false information being released about you can damage your life.
Imagine an HR representative doing a “background check” on a prospective employee only to have false information emerge. That can harm your career. What if you are in a position to move up in your company, or you need financing for a business launch, and your background comes up with a bunch of negative information, and all of it is false.
Families and friendships can be harmed by misinformation. Businesses can be ruined if an owner or upper management is placed in a scandal that may not even be true. At a time when “cancel culture” is ready to attack anyone for anything, having your reputation tarnished can be life-changing.
Delete Me Services for Individuals
Delete Me offers services for individuals that are ready to take control of what personal information is released on the Internet. Their service is completed in four easy steps.
1. Send in your information to Delete Me so that they can conduct a search and discover what is available about you on the Internet. Once the search has been conducted, they will provide you with the information.
2. Delete Me starts removing the information immediately.
3. Receive your first report in seven days of what has been removed and what the company is working on.
4. The company will continue monitoring your identity for a full year after the service began.
Delete Me has created a program where they can monitor your information effortlessly and ensure that it does not reemerge on the Internet.
Delete Me offers a DIY service on its website for individuals that want to manage their own identities. However, this will take a lot of patience and work on the individuals part because they must find these sites, find the contact information, follow up to make sure that the information has been removed after you contacted each of these sites, and then continue to repeat this process all year. You must also remember that there are no less than 50 of these sites that are actively gathering information each day.
Delete Me Services for Businesses
When your executive’s and employee’s private information is not protected on the Internet, you are placing your company at risk for cyberattacks, phishing expeditions, and other cybersecurity issues. You may also be placing key personal at risk.
Delete Me has created a personal information monitoring program that can eliminate these risks. Using their patented platform, Delete Me will provide the following services to businesses of all sizes.
• Delete Me will assign a privacy adviser to your business. They will then scan the Internet for all potential risks for the business as well as any indicated employees using their patented system.
• The company’s administrator will be able to download the dashboard for the Delete Me program so that they can receive detailed reports and interact with the system to keep all company and employee information private.
• Employees who are part of the program will receive regular reports detailing what information has been found on the Internet and removed. This report is sent directly to their persona email.
• Program can then be adjusted to administration managed or self-managed based on the preference of the company.
In addition to protecting your company by decreasing many types of cybersecurity threats, you are also giving extra protection to your employees. This type of cybersecurity is a benefit that can help businesses retain employees. Everyone understands the need for cybersecurity.
Final Look at Delete Me
Delete Me is a good program for individuals and businesses that are looking to protect personal information and enhance cybersecurity practices. This is a unique type of online reputation management because it does not address anything other than personal information on the Internet.
If you are looking for a reputation management system that hides or deletes negative information or reviews or boosts your online presence and credibility, Delete Me is not the system that you are looking for at this time.
This system protects people from having their personal information being bought and sold on the Internet and allows you to remove inaccurate or false information that may be attached to your name.
By removing this information, you enhance your privacy, protect your personal information, and decrease the risks of anyone stealing your identity. For businesses, the removal of the personal information of employees mitigates the risks that your company has with phishers and hackers trying to use personal information to access business systems.
Removing your personal information can also provide you with physical protection as well. Making it more difficult for people to find your home address, members of your family or business associates give you added personal safety.
Delete Me also provides a DIY guide on their website that you can use to perform these services on your own. This guide is directed at individuals more than businesses, but businesses could use this information to prove themselves.
However, the guide also reminds you that there are over 50 companies that actively skim information and sell it as a background check report and that these companies can be difficult to deal with if you are unsure who to contact. The step-by-step information will guide you through the process if you want to try deleting your information yourself.
Protecting your identity is no longer something that is reserved for famous people. You must take an active stance and protect your personal information because every area of your life could be affected.
It only takes a few keystrokes to change your life or your business. When someone conducts a search on your company, brand, or personal name and negative information appears, it could damage all areas of your life.
Reputation Management Consultants
Online reputation management is no longer something reserved for politicians and Hollywood stars. It is something that every business must address, and even individuals who are worried about what search results are revealing when their name has been entered into the search bar.
Reputation Management Consultants believe that everyone has the right to manage what is found about them or their business online. You have worked hard to build a great business and provide superior service. There is no reason that one bad incident, one bad customer, or any other damaging outside influence should ruin everything that you have worked so hard for in your life.
Reputation Management Consultants has developed their own technology platform — Search Knight — to help clients eliminate inaccurate and bad information about them on the Internet. The company also has a strategy for boosting positive information about companies, employees, and individuals. Their multi-step process can change your online reputation from bad to good in a short time.
Reputation Management Consultants — A Brief History
Reputation Management Consultants was founded in 2011 in California. The company started as a small business that was looking to improve the online reputation of its clients. It was soon discovered that more people than just celebrities and politicians needed this service, and the company grew.
Within a very short time period, Reputation Management Consultants grew to have offices on each US coast and shortly after branched out to offices on six of the seven continents. The company has continued to grow as the demand for online reputation management increases.
Reputation Management Consultants developed their own technology to manage their client’s reputations and use this technology exclusively. The company has received many prestigious awards and continues to rank as one of the top-performing online reputation management companies in the world.
A Look At Search Engines
The one thing that most people do not understand about search engines is that they perform a service that is simply based on algorithms. The search engine looks for the keywords that are typed in and search for the most relevant sites containing those words.
The search engine will focus on sites that are considered an “authority,” meaning that they receive a lot of traffic. To the search engine, this means that this site must have the information that people are looking for because a lot of people visit the site.
Sadly, negative reviews and hateful posts often rank very high in the search algorithm because so many people will visit the site to read the bad review or bad news article, or negative report.
A search engine is simply a computer program. It does not distinguish truthful or false information. It cannot tell if something on the page is positive or negative. It can only tell if the site receives a lot of traffic, making it an authority.
Reputation Management Consultants — Services Provided
Reputation Management Consultants begins their online reputation management services with a comprehensive interview with the client. They will conduct a search on the name or business that is in question and see what is showing in the relevant results. Once the damage is evaluated, a plan is created to improve the overall reputation.
Reputation Management Consultants use their skills to push down these negative sites and posts and bring more positive and authoritative information to rank higher in search. They do this through:
• Addressing negative information quickly and having it removed or repaired
• Adding positive content with high-authority links and information to raise the quality of content being found about your business, brand, or product.
• Enhance online reputation through the use of social pages such as Wikipedia, LinkedIn, and Twitter
• Use their proven technology platform, Search Knight, to continue to monitor and adjust how your company is being viewed online.
Reputation Management Consultants will even look at old information about you on the Internet, including old content on your personal websites, and see if it can be refreshed for new rankings. Many old pages hold credibility in the algorithm of the search engines because of age but do not have “authority” because of keywords. Reputation Management Consultants can change this through exceptional content production for your site.
The entire process is all about pushing down negative information and adding high-profile authority to your site and to sites that are directed back to your company or brand.
Reputation Management Consultants sets itself apart from other companies offering online reputation management services for two reasons. The company is very aggressive about creating quality content that does not seem random or fake for end users to view, and they use high end media sources to back up their content.
Positive Information Must Seem Natural
Reputation Management Services has stated that there are many companies that offer positive content creation for businesses and individuals. They create this content in an effort to suppress bad information, fake news, and smear campaigns.
However, many of these companies are not trying to create “natural” content or content that will be seen as useful and helpful. They are just trying to overload the search engine with content that does not contain negative information and enough keywords to make the content rank high.
While this may work for a few weeks, people viewing the content will automatically understand that the information is not relevant and is not the type of content they were looking for when they conducted the search. This means that this content will quickly drop in rank over a few weeks or months because it is not authoritative and is not generating enough clicks to qualify for ranking.
This will allow the negative information to rise in the search results again when the negative returns, the entire online reputation management process was ineffective.
Reputation Management Consultants approach their content creation in a much different manner. They have content that is created by journalists that research the topics, create positive information about the business, product, or service that will fulfill the needs of the person searching for information, and then connect this content with links to other authority sources to back up their claims.
With this much thought and effort placed in to creating the content, end users find the information relevant and natural. The content does not seem like it is filled with just praise for the company or product but gives relevant information that they were looking for when they conducted the search.
This type of positive content is seen as more natural, responds well with visitors, and continues to rank high in search because it provides clients with the information they desire.
High-End Connections
If you are reading a blog page, what do you find more believable — a link backing up the fact just stated from an educational or government source or one that is connected to ABC blog that has nothing backing up the facts that are stated.
Of course, you are going to select the information that has high-end authority attached to the facts. No one wants misinformation. Reputation Management Consultants understand this and only use high-end sources to link to their content so that all visitors understand that the information being presented is factual, and there are sources that can be checked.
Reputation Management Consultants — The Go-To PR Firm
Reputation Management Services was founded by former journalists and television producers who wanted to provide a superior service to protect reputations often unfairly tarnished on the Internet.
The background of these founders is an advantage that no other company can offer. These individuals know how to engage the public and tell a story. They have spent their former careers interacting with the public and knowing exactly how to grab the attention of people so that they will “listen” to the story being told.
This type of persuasive authority is reflected in the way that Reputation Management Services manages their clients’ online reputations. Content is created that is persuasive and engaging and fills a need for the readers so that they do not have to search further for more information.
Continued Monitoring for the Best Results
After the initial online reputation management campaign is started, Reputation Management Services will continue to monitor your reputation to ensure that positive information continues to rank high in search results. Additional content will be added as necessary to keep your reputation at its best.
Why You Need Online Reputation Management Services
Twenty years ago, the thought of having to manage your online reputation would have been really unheard of for most businesses and individuals. In fact, that would be something that was probably reserved for very few individuals.
Now, aggressive management of your online reputation is necessary for everyone.
Your business, product, service, or personal information will continually be searched online. Recent data shows that consumers now conduct a search on businesses almost 80 percent of the time before they decide to use the product or service.
Consumers will search for information about businesses and their management so that they feel more connected to a company before they engage their services. It is a way of feeling connected to the product or service in a digital space.
HR departments will research potential candidates online. Careers can be made or destroyed by the information that is found on the Internet. This is why everyone must be aggressive about protecting what I found about them and their company online.
Misinformation and negative information can happen. But it does not have to destroy your life or your company. There are ways to push that information from the public view so that the good things that you have achieved are what is found immediately in search.
You do not have to allow mistakes to ruin your future. Work with Reputation Management Consultants to bring all your positive achievements to the front of search so that you can build a great reputation for yourself and your company.
The process is worth the effort, and anyone who believes that they do not have to worry about their online reputation really should think again. One bad post or one negative item can and will be found if you are not managing your reputation.
Status Labs
Your business card used to be the first thing that a person saw about your business. It was an introductory piece, and many people placed a lot of time and effort to create a business card that was impressive enough for people to keep for future use.
Marketing campaigns that included mailers, billboards, and commercials on T and radio were all used to gain the attention of potential clients. While these PR methods are still used today, the number one way for you to introduce your company, product, or service to potential customers is through an Internet search.
Consumers are turning to search engines to find information about businesses, products, services, and even individuals so that they can make a decision about interacting with them. The new business card is your search results, and you have to make sure these results are impressive enough for people to want to visit your site and find out more.
Status Labs understands that your online reputation is crucial to your success. Negative posts and misinformation about your company will cost you revenue and can damage your entire business reputation. Negative posts about a person can damage their career or their personal life. Revenge posts can bring a company or individual to their knees.
Businesses and individuals can no longer allow their online reputation to chance. They must be very proactive about managing what people find online because it can impact every area of their life or business. Status Labs understands this critical nature of online reputation management and provides aggressive reputation management services that can help you suppress negative information.
Status Labs — A Brief Look At The Company
Status Labs was founded almost 10 years ago by two individuals with backgrounds in public relations and crisis communications and marketing and product development. These two professionals soon discovered that their skills could be used for online reputation management.
Status Labs quickly developed a strategy for helping individuals, businesses, government entities, and institutions protect and enhance their online reputations. Their strategies have been very successful, and now the company has several offices in the United States, London, and Sao Paulo.
Understanding Search Results
Google is the leading search engine and the one that most people turn to when looking for information about an individual or business. People who are searching expect to find the results they want on the first page of results. Very few people will go past the third page of results looking for relevant information. In fact, few people make it to the bottom of the first page of results before clicking on the information they are looking for online.
With this in mind, you can understand why it is so important that you have positive information on that first page of results for the user to find. The information must be relevant and must make the consumer discover more from a positive standpoint.
Search engines are all programmed to follow algorithms to determine what is found in search and how that information is ranked to make it to the first page. These algorithms look for authoritative sites or sites that have relevant keywords and ones that have links to other authoritative sites and pages that generate high traffic. These are all seen as valuable to the end user.
Search engines do not “read” the content. They do not know what the content is saying, and they cannot discern if the content is accurate or truthful. They are just looking for indicators that the site is visited often and meets the other criteria that are programmed into the algorithm.
Sadly, negative posts often generate a lot of traffic. These sites also have many authoritative links attached from different posts, and this leads these sites to rank high in search.
This is why individuals and businesses must be aggressive about getting the right type of information to rank highest in search at all times.
Status Labs — Services Offered
Status Labs believes that there is a way that you can manage your online reputation that will not only produce quality results but can improve your overall business strategy. The company provides the following services:
• Business Reputation Management
• Individual Reputation Management
• Strategic Advisory Services
• Digital Marketing
• Search Engine Optimization
Business Reputation Management
Status Labs understands the impact that a negative review or negative information can have on your business. Over 70 percent of all online purchase decisions are now based on what the consumer has “learned” about your company. Negative information can significantly decrease your earning potentials.
Consumers still want to feel attached to a company that they interact with for products or services. In the past, these clients walked into the business, interacted with the staff, examined the products first-hand, and then made their overall decisions. Many of these consumers went to these businesses on the recommendation of their family or friends.
They still want that experience.
To get that type of experience online, however, they have to be more creative. That means that they read reviews left by other consumers, they look at news articles about the company. They read social media pages, and they Google the business to see what comes up in search.
This is why it is so important for you to manage your online reputation so that when they do conduct that search, they find the positive information you need them to find so that they feel comfortable interacting with your company.
The company understands that there will always be something negative online. There is always one angry former employee, one angry customer, or even a legal mistake that made the news that can happen. No business should be punished forever for these small mistakes or interactions. There are hundreds and thousands of happy employees, happy customers, and good deeds associated with your company that should be seen first.
Status labs will help enhance the reputation of your business through their proprietary techniques so that when a consumer searches for information on your business, they find the most relevant positive information available.
Personal Reputation Management Services
Search engines bring up the most relevant items in search, whether they are positive or negative. They use a program that looks for sites providing the most use of a keyword and that has had many visits. Search engines believe that frequent visits to a site combined with the right keywords make the site authority.
Individuals do not want negative information as an authority. It can destroy your career or your personal life.
Mistakes happen. Arguments happen. Stuff happens. This is just how life works. People make mistakes; we all do. But you should not have to pay for those mistakes for the rest of your life.
HR departments in most major corporations now conduct an online search before bringing someone on board or before offering a promotion. People will search for information on their neighbors, their co-workers, and even on their potential dates.
Everyone must take an aggressive approach to manage their online reputation so that when someone “googles” their name, only positive things show,
Status Labs can help individuals create a more positive online reputation without the information seeming fake or misleading.
Strategic Advisory Services
There is so much more to online reputation management than just having good search results. The company believes that businesses need to create a complete strategy for keeping a good reputation for their company on and offline.
Some of the services that we offer include helping businesses and CEOs develop:
• Legacy building skills
• Investor relations skills
• Board relation skills
• Corporate narratives
• Shareholder communications
• Leadership transition skills
• Crisis management skills
• High impact media relations
This is just a sampling of the skills and training offered by this company. Their extensive background in marketing and media relations helps their clients do more than create a positive online presence. Status Labs teaches their clients how to maintain this good reputation.
Digital Marketing Services
A sister company of Status Labs is Blue Land Partners. This digital marketing agency is managed by the same company like Status Labs and is housed in the same office. This branch of the company is aggressive about creating positive online marketing campaigns that will boost the reputation of its clients.
All of the digital marketing services offered by Status Labs come through Blue Land Partners. The company will market on social media. Search engines, and through the use of qualified content.
Having a digital marketing campaign in use can boost sales and enables companies to generate more positive reviews. It is a win-win situation.
Search Engine Optimization
If your website does not fall on the first page of Google results, you are losing almost 90 percent of all your potential customers. Search engine users very rarely go past page one of results and almost never make it past page three.
Status Labs will do an in-depth study of your business to discover the best keywords and phrases to associate with your business and create valuable content so that your site ranks high in Google search every time.
Your high ranking pages will not only create a positive light on your business they will also drive more sales and generate more positive reviews. It is a great way to improve your company image.
Status Labs has extensive experience creating content that meets the requirements of the Google algorithms. Google and the other search engines have set factors that determine ranking, and Status Labs understands these factors and will use them to your business’s advantage.
Online Reputation Management Is Not Optional
The one thing that everyone must understand is that managing your reputation online is no longer an optional task. Everyone, individuals and businesses, must take an aggressive approach to manage their online reputation. If you do not, your personal life and your business can be seriously impacted.
Status Labs provides services to individuals and extensive services to businesses that want to take control of their online reputation. There are many things that can be done and addressed to improve your reputation that take nothing more than diligence and patience to achieve.
Status Labs has the necessary knowledge, experience, and background to help individuals and businesses create and maintain a superior online reputation. They also offer marketing campaigns and corporate training modules that can help businesses generate more revenue while also boosting their online reputation.
If you are serious about managing what people see and learn about your company or yourself personally online, you will need to start managing your online reputation. Status Labs has the services you need to make your first impression a lasting impression with everyone that conducts a search on you or your company. The results are guaranteed, and it is worth the effort.
It is a fact. Over 90 percent of all people now turn to the Internet first to find out information about a business, their products, or services. People place a significant amount of their decision-making process on what they discover when searching for information about a company online.
Webimax
If you are not managing your online reputation — you are losing potential customers and business.
Online reputation management is something that every person and every company must be proactive about, or they could face the consequences of inaction. A mismanaged online reputation could harm you personally and could devastate your business.
Misinformation And Negative Information
The Internet may be a great place to find information about a product or service, but it is also a place with a lot of negative information and misleading information. Sometimes this bad information is a mistake; sometimes, it is posted out of malice. Sadly, these posts often receive many clicks because of their content, which pushes the posting to the head of search results.
It is up to the individual or business to counteract these posts and manage their online reputation. Most people and businesses, however, have no idea how to make this happen.
If you are ready to take control of your online reputation, you should consider an online reputation management company like Webimax. Webimax offers a variety of services that can eliminate negative and misrepresenting posts, boost overall positive information about your business, and help you keep your reputation in a positive way.
A Brief Look At Webimax
Webimax was founded in 2008 as a digital marketing agency. The founder, Kenneth Wisnefski, launched his new venture to provide businesses with an opportunity to work with a digital marketing firm interested in helping their clients grow. Mr. Wisnefski had formerly started several Internet companies, which he later sold after they had become successful.
Webimax was initially started as a digital marketing agency. However, it soon became apparent that many companies were not prospering because they lacked online reputation management.
Despite impressive marketing campaigns, these companies were not benefiting from their online presence due to negative information or misinformation about their products or services. Webimax decided that they had the tools and experience to help these companies clean up their images and create a better online presence.
Using their superior marketing skills and content creation, Webimax has been able to assist thousands of businesses in improving their online presence. The company has over 50 dedicated marketing specialists that can help businesses improve and enhance their online reputation and effectively market their company in a positive way.
Webimax understands the power that search engines hold when it comes to showing content. Many businesses believe that they cannot do anything about what comes up in a search about their company. This is untrue. Webimax has successfully removed bad information and pushed down other information through skillful marketing and positive content creation.
Most people do not go past the first page of search engine results. If they are conducting an “intense search,” some people may go as far as the third page, but this is far and few between. Webimax understands this, so it is their goal to make sure that positive information is found in the first few pages of the search so that potential customers aren’t flooded with negative or misleading information.
Services Offered By Webimax
Webimax offers a variety of services to its clients that help promote a positive view of your company. The company focuses on helping other businesses achieve a positive online presence. Webimax does not actively advertise for services that help individuals with their online reputation.
Online Reputation Management Services
This company has created a great online reputation management system that begins with a comprehensive look at your online presence. The marketing expert will conduct an in-depth search of your business and see what comes to light under different keywords. Once they have completed this task, they will present you with a positive reputation outlook.
The company will give you a detailed plan on how to improve your reputation online. It may be as simple as having some negative things removed, or it may require an intensive PR campaign.
The company uses a variety of tools from its marketing division to enhance positive reputations online. This may include updating content on your website so that it becomes more relevant in search. It may require a social media campaign, learning how to get positive reviews for the business, or a combination of many different tactics to achieve the final result.
The company will also continue to monitor your online reputation for as long as you desire. This will help ensure that the positive information about your company remains the first listings that are found and that negative or misinformation remains deep in the search engine results.
Content Creation
Webimax offers relevant content creation as a single service as well as part of the reputation management services they provide. Content is the “heart” of any website and what potential customers search for when they want information about a company, product, or service.
Webimax has several professional content creators on staff who understand how to develop content easily found by the search engines. Known as Search Engine Optimization or SEO, this style of content creation is necessary if you want positive information to be found about your company.
Content must remain fresh and up to date. Even if their business or products do not change, many businesses fail to update their content, which causes their sites to fall in relevancy in search. Fresh content with the right keywords is necessary to keep a site relevant and to keep positive information first in search.
Social Media Marketing
Webimax has an entire team of professionals dedicated to creating social media campaigns that are designed to enhance the exposure of a company, product, or service. These campaigns are also a great way to correct negative publicity about your company.
People will respond to information that they read on social media as if it were coming as a reference from a friend. An effective social media marketing campaign can help any business overturn bad publicity or negative information and turn it into something positive.
Webimax offers this service as part of their online reputation management program as well as separately as part of their digital marketing services.
Local Marketing Campaigns
It is a misconception that you cannot focus your marketing efforts just on a local level on the Internet. In fact, this is one area that many businesses overlook. You must target your local area as well as the general public if you want to drive sales and increase your positive reputation.
By targeting local sales, you will have people that directly interact with your company. This leads to organic reviews being posted, which increases your positive reputation. When you target local consumers, you are also building a relationship in your community. This translates very well in the community and helps you build a good reputation on and offline.
Local marketing can also help you establish a base of customers that will also spread the news to their friends and family about your services. These references may or may not be local, so this helps your business grow in a large area and starts generating positive information from around the country and around the world about your company.
Online PR Service
The Public Relations Services offered by this company can be used as part of an online reputation management campaign or by itself to help promote brand recognition and your online presence.
Webimax will help you create a message that you want the world to know about your company, product, or service. They will use their huge network of sources to spread the word about your company. This includes media and news outlets, social influencers, and effective digital marketing campaigns that target the consumers you desire.
These campaigns are designed to enhance business growth, promote positive information about your company, and generate organic positive reviews about your products or services.
The company will teach each business owner tricks to secure more positive reviews from its clients and how to keep any bad reviews from spoiling your success. Webimax has one of the most comprehensive PR programs on the Internet, and their list of satisfied customers is proof that it works.
Overall Look At The Program
When it comes down to it, the trick to having a good online reputation is knowing how to keep all the good information about your company at the beginning of the search results and suppress the negative info.
All companies are going to have some bad press. There will always be one customer who will never be satisfied. There will always be that employee that did something that you never anticipated would happen.
Do not let these things ruin all of the hard work you have put into making your business a success. You can take control of your online reputation by using a service like Webimax to help you direct what information is being found by your clients.
Manipulating search engine results in your favor is not a bad thing. After all, these search engines are run by algorithms. They do not know what the content says or if it is truthful or meaningful; they only know that the content on the page meets its program requirements to be listed in the search results.
Making sure that only positive results are found in search will help your business grow and allow the public to see the benefits of your company, product, or services.
It is a good business decision to take an active internet in your online reputation. The success of your business depends on it.
Signpost
How you interact with your customers can make all the difference in the world on how they review your company online. Since online reviews now play such a significant part in the decision-making process for consumers, having great online reviews is necessary for business success.
Giving customers a good online experience is as important as giving a good product or service. Many people will shy away from using a company or service if a review states that the service itself was great, but the website was a nightmare. People want smooth transactions from start to finish.
For businesses that provide services, it is essential that all aspects of their service, including interactions on the Internet, run smoothly so that they can gain positive reviews for future customers to read.
Signpost CRM Program
Signpost is a CRM program that is designed to enhance the online reputation of the companies that use their service. Their platform is an add-on service that allows companies to interact flawlessly with their potential clients from the first contact on the Internet through the billing process.
This program is designed to help companies that provide home services. This includes builders, HVAC specialists, plumbers, roofers, and similar types of businesses. These companies rely on positive reviews and positive information about their companies to secure future clients.
The Signpost program is a program that is integrated into the companies current customer service programs that allow these programs to go one step further and generate superior customer care.
Services Offered By Signpost
As most home service companies know, word-of-mouth advertising is the most effective advertising in the world. Now, in the Internet age, word-of-mouth advertising has transformed into posted reviews.
According to the US Department of Commerce, over 80 percent of all consumers now search the Internet for reviews about a product or service before committing to the purchase. Additionally, over 70 percent of all people will treat an online review as credible as if someone they knew told them the same information.
Signpost understands the importance of getting good reviews for your company, so they have developed a program that allows businesses to be very proactive about managing their online reviews.
The online review program allows you to seek out more positive reviews and address negative reviews in a quick manner. It has been shown that when someone posts a negative review, if the company responds to that review with help for the problem in a quick manner, most people will change their review to a positive one.
Interacting with your clients through their reviews, including positive reviews, is a perfect way to build a positive online reputation. People will see that you say “thank you” for positive reviews and that you react quickly to someone who may not have been happy. It builds confidence in your company.
And confidence is key when trying to establish a relationship with a potential customer online. People need to feel comfortable with your company the way they would if you had met in person. The better your online reputation is, the more business you will do.
Online Chat Options
Signpost also has chat options available for businesses. This feature allows businesses to interact with clients after hours and to answer their questions quickly, regardless of time.
Many potential customers will have a simple question. Still, they may not want to call and ask, may be unable to call at that time because they are at work, or may feel that their question may not be considered important to the business although it is important to them.
Using an online chat system will allow your customers to get the answers they need when they need them. This, again, builds confidence in your company because you are going out of your way to make sure that their needs are met. It has a very positive impact on your online reputation.
Mobile App
Signpost is available as a mobile app that gives contractors the ability to take their CRM program with them, wherever they go. Why should you have to wait to interact with your clients until you return to the office late in the evening when the clients are probably already done with their day.
The program allows you to instantly get the information you need and interact with your customers throughout the day.
As a service provider, you understand the importance of making your clients feel as if they are the only clients you have. Every customer wants to feel important to the contractor. Being able to interact with your clients while you are on a break at a job site gives those clients the feeling that they matter to you and your business.
This type of interaction also translates into very positive reviews about your business online. People like to read that you are responsive to the needs of your clients and your potential customers. “Responded quickly to all questions” is something that every contractor wants to see in their reviews.
Automated Billing
Another essential aspect of any business is billing. Simplifying billing and making it as transparent as possible and easy t pay can help you rank high in reviews. People are more willing to pay bills when they arrive quickly, are detailed, and are easy to pay.
This program allows you to bill your clients online and collect online payments. It simplifies the entire process, reduces costs for your business, and gives clients the benefits of being able to pay quickly online. People are more apt to pay an email bill the day they receive the email instead of throwing it into a pile on their desk when they receive the bill in the mail.
Making billing easy to pay and easy to understand is beneficial to your clients and to your business. Many service-related reviews will talk about the billing process. If it is transparent and easy to understand, and easy to pay, they will leave positive information about the experience.
Automated Marketing
The automated marketing program offered by Signpost increases your ability to upsell products and services while also improving your relationship with your clients after the job has been completed.
Using the automated marketing service, you can follow up on services you provided to your customer, share content with them on how they can better benefit from that service, and introduce them to additional products and services they could use in the future.
For example, if you have recently installed a new HVAC system into a home, a follow-up email may include information on different types of filters they can use in the system to improve air quality, how to program their thermostat for the best energy savings, or what yearly maintenance will do to prolong the life of their new unit.
This is a passive marketing strategy, but the consumers see it as helpful information. Since you are providing help, they have a very positive image of your company, and this positivity is shared online. It also builds a relationship with your clients so that you will be the first service they call when they need more work.
Text Interactions
Many people now prefer to interact with businesses by text. Even local companies have found that clients are more willing to interact with them over text than over the phone or the Internet.
To accommodate this type of communication, Signpost has a texting application as part of its service. You can actively interact with your clients and potential clients in a manner that they like best.
When you are willing to work with your clients in a way that they feel most comfortable, you are generating a positive outlook on your company. It may seem unusual to conduct all of your business via text, but this is the change that many businesses must accept if they want to succeed in today’s market.
Signpost Integration
The Signpost system has been developed to easily integrate into other CRM programs so that you get the most out of your current program while enhancing your customer service and online reputation through using the Signpost program.
This makes it very convenient to use, and businesses will quickly discover that the benefits that they are receiving from using the program.
Final Thoughts About Signpost
Signpost is all about providing superior customer service so that you generate positive reviews about your company. Their service is not about changing any information that is currently on the Internet about your company or service. It is all about generating new positive reviews from this point forward.
Signpost has been created for home service companies like roofers, plumbers, contractors, HVAC installers, and similar services. This is because [positive reviews are the lifeblood of these companies.
Home service providers need positive reviews to stay in business. In the past, these companies relied heavily on word-of-mouth references for their business. Now, these same companies rely heavily on positive reviews online and on social media to have a successful business.
Signpost has designed a CRM program that compliments any current CRM program or can be used alone to improve customer interactions for home service businesses significantly.
Businesses that actively interact with their clients in a manner that their clients desire, such as through text messaging or online chat, have better reviews than their competitors. These companies are benefiting from making the lives of their potential clients easier.
Using the Signpost system can help home service companies improve their image through being able to stay in contact with clients, answer questions in a timely manner, stay in contact with them after the service is complete, and interact with them on the level they desire.
The Signpost program also helps these businesses generate more positive reviews and interact with clients that may not have been 100 percent satisfied. Interacting with bad reviews is as important as saying thank you for a good review.
Any home service business that wants to have a positive online reputation and a growing business will benefit from adding this service to its current CRM program or using it alone.
Businesses that do not think that having this type of interaction with their clients is important will be left behind. The Internet is now the first place that consumers go to research a product or service. If you are not ready to interact with your clients on this level, you are going to lose clients to businesses that will.
Other types of small businesses may benefit from using the Signpost service. However, it is mainly designed and targeted for home service industries. You can speak with one of their representatives to find out if the program could be adjusted to your needs if you are in a different industry, but you probably would not benefit from the program.
Placing your client’s needs as your top priority is essential for building a good online reputation when you are in the home service industry. Every client wants to feel like your only client. You can meet these needs and even exceed their expectations when you incorporate a program like Signpost into your customer service routine.
This program may not be able to fix any negative reviews or misinformation that is posted about your company at this time. It can. However, help you generate positive reviews and a good online reputation in the future.
