Becoming An Influencer
Have you ever wondered what is the starting point for all the influencers out there? On the first step of their journey as an influencer, how did they come to think of becoming one, and such? Instead of focusing on the action that you need to do, have you ever taken the time to ponder what sort of mindset will it take to start this journey of becoming an influencer?
For things to work out, it all has got to start from us; think of the why. Why are you choosing this particular path? How are you going to do it? And what makes you an influencer? Once you’ve spent some time thinking about those things, it’s time to get to the technical part. Pick a niche, I would suggest. Take our CEO Brilliant Liu, for example. He’s always been eager about spreading positivity and inspiring people to be a better version of themselves. So he decided to dive into the motivational niche, with extra emphasis on leadership slash kindness. After putting in years of effort, his Instagram page (@House.Of.Leaders) now has more than 1 million followers from all around the world. At first, his niche was just motivational/leadership, but gradually as he continued to interact with his audience; he realized that making kindness a part of his niche is a great move. One because compassion is the key to being a great leader. Second, because his audience loves stories of kindness and positivity. Hence, House of Leaders now has an ongoing project known as the #holkindnessproject where Brilliant encourages his audience to share their stories of kindness to inspire others to spread the same good vibes. Check out his website: www.houseofleaders.co for more information about this project.
House of Leaders has a Facebook page of 36k followers, but their main sharing platform remains Instagram. That’s Brilliant’s choice. There are many other options for you to choose from. Facebook, Youtube, Twitter; pick whichever that works for you. Focus on that one, master it before you move on to another one.
Once you have a niche and decided on a platform, it’s time to start creating the value. Find inspiration, what sort of content do you want to share about your niche? Is it infographics? Or quotes? Or personal branding? Are you a travel blogger sharing amazing pictures like @funforlouis? Or are you a creative video creator like @zachking? You can even combine them. House of Leaders is a combination of 80% quotes and 20% videos. Either way, this is something you need to decide.
After you’re done with those few steps, start sharing. Just like what Gary Vee said in his book, Jab Jab Jab Right Hook, You gotta throw some jabs before you throw your right hook. But just because you’re sharing quality content doesn’t mean you’ll immediately attract thousands of audience. It just gives you an edge or as said by Gary Vee, the audacity to ask.
One thing about being an influencer that most people tend to overlook is networking. Communicate with your audience, listen to what they have to say. You don’t have to do everything they say because it’s important to stay true to your brand value, but it’s never wrong to actually genuinely listen to people’s feedback and suggestions. They might spark some ideas for your next project and help you see certain things that you’ve overlooked before. So be open, don’t limit yourself and your brand. Also, apart from your audience, reach out to the people you admire or other influencers that you’d like to get to know. They may or may not respond, but never let that stop you from trying. You never know what might come out of it.