Tips for Preparing for a Trade Show

Trade shows are a must for small business success. They’re especially helpful to start-ups. However, trade shows can be frustrating and overwhelming. Fortunately, there are ways to relieve this frustration and ensure you’re properly prepared for your show. Just follow these steps:

· Learn the specifics of the show

· Display your work and logo clearly

· Arrange the table properly and make it stand out

· Create a presentation board

· Promote on social media

Learn the Specifics of the Show

Before preparing for a trade show, you must know the specifics of it. This means learning about your audience and the area where your booth will be located. Find out how large your booth area will be, the location of electrical outlets, if accessories like table cloths are provided and if there’s enough wall space to display your logo. Knowing the specifics of the show and your booth area will help you plan and prepare your display.

Display Your Work and Logo Clearly

Your trade show booth design should include a large, visible logo, company name and a portfolio of your company’s best work or products. The logo should be clearly displayed on your wall space or printed on a cardboard banner along with your company name. A portfolio with your best work and product samples should also be displayed on your table. Print off photos of your best work and arrange them in a binder. Give visitors easy access to, and allow them to flip through your portfolio.

Arrange the Table Properly and Make It Stand Out

To make them more efficient and appealing to visitors, trade show tables should be arranged in levels. Shorter products should be placed in the front and larger ones in the back to ensure all your products are equally visible. Visibility is important, but an interesting display is even more important. Tablecloths, runners and striking images or colours can make your display even more attractive. Be sure to also greet and welcome your visitors.

Create a Presentation Board

A stand-alone presentation board can be used to show visitors how your company, products and/or services can benefit them. Make it stand out by using pictures or other graphics, including your logo. Also, consider creating a slide show presentation or video to display on television monitors. Stands and other special event rentals can be used to mount the monitors. A presentation board and a video presentation will draw more attention to your booth.

Give Away Food and Other Goodies

Free food is always a good way to attract a crowd. Besides, visitors may be hungry after walking around and looking at displays all day, so a small snack could make a big impression. However, you should also offer them other things to remember your company by, including brochures, business cards, pens, hats, t-shirts, notepads, magnets and more. Promotional items with your company’s name and logo will ensure your visitors remember you.

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