Definition On Wireless Marketing

“Wireless marketing” is a cross-disciplinary discipline that involves both wireless communication and marketing. Although it seems complicated and profound and mysterious, we can understand and understand the concept of “wireless marketing” from the following two aspects: fixed Telephone and mobile phone is very familiar with the two commonly used means of communication, their function has some different, but the most fundamental difference is that the fixed telephone is a wired communication, while the mobile phone is a wireless communication. From the technical point of view, the fundamental difference between mobile phones and fixed telephone is mainly different access methods, and communication network itself is not essentially different. Therefore, wireless communication can be easily understood as a “wireless” extension of wired communications.
Similarly, “wireless marketing” can also be understood as a “network marketing” a technical extension, and “Internet marketing” is already a familiar area for the public, whether it is based on the Internet as an e-commerce site ( B2B or B2C) , Or through e-mail to carry out e-mail promotion, or corporate website publicity, their theoretical basis are marketing.
To this end, here is the “wireless marketing” the first concept, that “wireless marketing” is “network marketing” a technical extension, but their basis is marketing.
It is precisely because of the “wireless marketing” of the “network marketing” of the “wireless” extension, which brought “wireless marketing” can give marketing to create “unlimited” application of the second concept, the so-called “ ) “Concept, specifically” wireless marketing “so that people can at any time (Any time), any place (any where), do anything (any thing).

The basic concept of “wireless marketing”

“Wireless marketing” is a cross-disciplinary discipline that involves both wireless communication and marketing. Although it seems complicated and profound and mysterious, we can understand and understand the concept of “ wireless marketing “ from the following two aspects: fixed Telephone and mobile phone is very familiar with the two commonly used means of communication, their function has some different, but the most fundamental difference is that the fixed telephone is a wired communication, while the mobile phone is a wireless communication. From the technical point of view, the fundamental difference between mobile phones and fixed telephone is mainly different access methods, and communication network itself is not essentially different. Therefore, wireless communication can be easily understood as a “wireless” extension of wired communications.

Similarly, “wireless marketing” can also be understood as a “ network marketing “ a technical extension, and “ Internet marketing “ is already a familiar area for the public, whether it is based on the Internet as an e-commerce site ( B2B or B2C ) , Or through e-mail to carry out e-mail promotion, or corporate website publicity, their theoretical basis are marketing.

“Wireless marketing” is based on a certain network platform to achieve, the network platform can be either a mobile communication network, it can be a wireless local area network , and the corresponding access means or equipment, including mobile phones, personal digital assistants , portable computers or other special Access equipment.

With the advent of the 3G era , “wireless marketing” (mobile marketing) has a new interpretation of the definition, “mobile marketing” is more inclined to be understood as a new marketing model based on mobile media , interactive “mobile marketing” the most Brilliant, the most prominent features. Mobile media media trend has been ready to come, known as the Internet media after the “fifth media”, then the use of mobile media to carry out marketing activities are mobile marketing. “Mobile marketing” in different regions have different focus on the form of expression, and China as the largest mobile users and countries, mobile phone users are accustomed to the use of SMS exchange, and 3G era mobile Internet function, there will be more forms of consumption Use, such as mobile video, mobile mail, mobile multimedia, etc., which for the “mobile marketing” to bring more application space. When the public is more and more accustomed to this fast access to information anyway way and way, it is bound to lead to more commercial applications, such as targeted advertising business; such as large mobile phone website traffic promotion.

“Wireless marketing” applications

“Wireless marketing” of various applications include:

To provide information to the user advisory services
Promote and promote products to users
Through the interaction with the user can collect market information and user data
Network marketing is wireless
To achieve “ mobile office “
Implementing “Wireless CRM “
To achieve “ mobile e-commerce “

“Wireless marketing” for the benefits of the enterprise include:

Manage the company’s business anytime, anywhere
Keep in touch with employees anytime, anywhere
Anytime, anywhere to grasp the dynamics of the market
Meet the needs of customers anytime, anywhere
Anytime, anywhere to provide services to customers
Sell ​​products to customers anytime, anywhere
Low-cost accurate crawling of potential customer information

“Wireless marketing” for the user benefits:

Keep in touch with the outside world anytime, anywhere
Get news and information anytime, anywhere
Anytime, anywhere to understand the market market
Get new product information anytime, anywhere
Get relevant services anytime, anywhere
Buy the required products anytime, anywhere

“Wireless marketing” application case

1. China Mobile launched the mobile business services

In the wave of e-commerce , mobile commerce by the industry as a great potential for emerging markets . China Mobile has provided a wide range of mobile business services for industries and enterprises, such as business, mobile payment, mobile securities and so on. Through these services, industry and enterprise customers can choose their own services and the corresponding access plan according to their own needs and cost budget.

2. Alibaba joins Intel’s wireless business

At 0:00 on September 20, 2004, Intel and Alibaba has been committed to promoting online transactions signed a memorandum of cooperation to jointly build China’s first mobile wireless business platform, the platform is currently used in the B2B business part of Alibaba . Alibaba hope to gradually improve the online business circle of “ecological” construction, and further expand the online trading service platform.