Traditional + Virtual Expo. Business model for event’s professionals (II part)
Continuing with the previous post (I part), this time let’s talk about the principle of ‘‘Access 365 days’’ — an opportunity that makes attendees’ experience more efficient and long-term.
Generally, the show takes place for 3–4 days. Due to the limited time, crowded halls, mass of people, it’s hard to master all the opportunities that are offered to participants. However, here it comes an additional solution.
By this way, event’s organizer creates a new opportunity for attendees to expand their participation up to 365 days/year — online platform with interactive picture of expired show.
As our survey revealed, 73% of all attendees, especially exhibitors, would be satisfied with opportunity to interact with visitors even after the show.
Here exhibitors replace their physical booths to the digital space. Using virtual stands, visitors would be invited to browse exhibition once again. What they only need — it’s about proper online tool.
So here an opportunity of ‘‘Access 365 days’’ imparts:
- Remember target stands and come back for more information;
- Visit stands missed during the show;
- Prolong collaboration with direct representatives.
Virtual stand includes exhibitor’s video interview, comprehensive preview of products’ pictures and descriptions, conversation access with representatives, direct contacts.
For exhibitors, it’s a chance to reach wider audience, get detailed traffic reports and mostly important — increase the value of ROI.
Events’ organizer, giving a long-term access for attendees creates stronger engagement, new value, and thus additional incomes. As a result, attendees not only keep in touch to each other but also stay closer to your Trade Show Brand.
Moreover, as this model of ‘‘Access 365 days’’ was created by the Exponeer, the implementation does not require organizer’s investments, programming, platform’s preparation, etc. Here it comes a partnership.
Seeking for more information, welcome to the website www.exponeer.com.
The post we are going to talk about the next time: Traditional + Virtual Expo. Exhibitor and Visitor experience case
