The dream that Silicon Valley’s vastly superior technology would provide an advantage is dead. Remember for the biggest brands, who spend the most money, targeting is not all that important: everyone is their target. They don’t need the bells and whistles Google has to offer. And for the people that do need Google’s targeting – direct advertising, local advertising, B2B – Google already has their money, and to get it using video will just increase their cost basis.
…d pre-roll work? Post roll? Mid roll? These skirmishes still linger today, without much resolution. The internet has not, in a decade of experimenting, found anything that works any better than the good old 30-second television spot. Television wins again.