A News Foundry Philadelphia Team Profile — Not too long ago, every small town and big city had a newspaper that carried event listings, ads from local venues, and critics’ picks. If you wanted to be cool and in the know, you’d spend a few minutes checking out listings. You’d know where to take a date. In…

They arrived at News Foundry with passion and left with a team, a well-tested business model, a pitch deck, and a roadmap of where to go next — Journalism has splintered into a million pieces. News outlets aim to thrive in an era when civic communication is no longer the exclusive domain of newspapers, TV, radio and their digital counterparts. Nearly every sector of the audience for U.S. …

A News Foundry Philadelphia Team Profile — Julie Hancher’s Green Philly Blog, online for a decade, is an environmental news outlet in Philadelphia. Hancher came to News Foundry in order to turn her passion for green reporting into a business. …

When you build or refresh your digital real estate, you want a site that’s easy to navigate, clean and modern. But your instincts may drive you in the opposite direction. — Consider these tricks and tips to attract and retain traffic. Don’t fall into the trap of extolling the many virtues of your business. Your visitors only want to know how you can solve their problems. Don’t make them work. Be easy to find.

An accountant we know was being held hostage. At least his website was. He’d contracted with a marketing company that was charging an exorbitant monthly rate to do…well, pretty much nothing at all. The accountant wanted to extricate himself from this highway robbery situation. He needed to move his site…

A recent report from Sucuri found that the vast majority of hacked websites are hosted on the WordPress CMS (content management system). Nearly 16,000 sites have been hacked in 2016. According to the report, “the three CMS platforms most being affected are WordPress, Joomla! and Magento.” …

During a recent foray into the world of coding, the marketing team sat down with our CTO Jody Hamilton. We’d recently learned that a website is built upon a content database, not unlike an Excel spreadsheet. The code calls up the appropriate information from the database to display on the…

You know you want helpful, fresh content on your website. — It’s the fuel that powers SEO and gets you to the top of page one on Google. But the idea of creating content into the distant future is daunting. How do you start the process? The first thing you need to keep content organized is an editorial calendar. It’s a…