The 7 Deadly Sins of Blog Monetization

Website monetization is definetely a lustful topic for us, haha but In a twist of irony, our 7 deadly sins are a homage to WordStream’s sinful series on PPC advertising. If you’re an advertiser as well as a publisher, it’s a must read. And we’re sharing the link to avoid accusations of blog envy.

My therapist insists psychotherapy belongs in her office, not on our blog. So this post will steer clear of anything heavy Freudian. We’ll zero in on website monetization practices and keep our introspection focused there.

Quick question: This morning, when you walked into the break room, did you steal the last cup of coffee and leave the pot empty? Perhaps you ate a disproportionate share of the croissants?

From personal experience, I’d say four is not an appropriate number for one person. If so, please skip topic one. Nobody needs to start their day with breakfasttime guilt.

But let’s do a thought experiment.

How do the 7 deadly sins relate to our blog monetization strategies and decisions?

What sort of pitfalls can we avoid?

1. Gluttony

Gluttony is about consumption — way too much of it. Consumption isn’t always about net positive gain. Four croissants every morning is higher consumption. For many, this will lead to gains of pounds.

Most of us don’t have aspirations towards a career in fashion modelling but we’d still like to bend over at the water cooler without tearing our pants.

We’ve talked about different types of website monetization ideas before. Gluttony in this context is using the kitchen sink strategy for monetization. Throwing everything you have at them and hoping something sticks is not a strategy. Sometimes less is more. Of course, sometimes more is actually more too.

Adding new types of monetization to your website is only a good idea if it works. Don’t just stuff your website with every different option known to webkind. If so, we may end up being monetization gluttons.

We don’t want to fatten up our websites. We want to add stuff that will improve it. But we have to be strategic and test. The key here is tracking results.

If you can’t track the results of your monetization efforts it’s not worth doing to begin with. Sometimes a single croissant and a nice cup of coffee offers the most value. No over-consumption. No gluttony.

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