Our Logo Story is better than Uber’s
Ashwin Ramasamy
201
Every logo story is unsettling, if it gets accepted sooner, their impact level could be lesser than desired. PipeCandy is cool but will one remember the change and associate it with the motive.
Again the influence it addresses is essential and change threshold it commands is directly proportional to the acknowledgement.
Good or bad, Uber isn’t revoking the change. It didn’t do what Coke or Pepsi or even GAP. Their purpose is entirely different and using that as an assessment factor isnt streamlined either.