EyeSeeWhy Walmart’s product pages drive 14% higher sales than its competition’sYou may think of a product page as an equivalent of picking up a product with one’s hands and mulling over the purchase. Many questions…Mar 27, 2018Mar 27, 2018
EyeSeeDo We Need a Copernican Revolution in Market Research?In cut-throat markets, businesses need an updated behavioral framework that focuses on the power of the subconscious. How do we…Nov 21, 2017Nov 21, 2017
EyeSeeHow AI Can Help Marketers Reach the Distracted GenerationThe transition from traditional to online media channels has undoubtedly changed the rules for advertisers — especially when the target…Nov 2, 2017Nov 2, 2017
EyeSeeWin This Holiday Season: Three Tips for Twitter Holiday CampaignsAccording to the Deloitte’s 2016 Holiday Survey, about $1 trillion was spent last year during the holiday season. Every dollar spent on…Jul 21, 2017Jul 21, 2017
EyeSeeTwo must-have methods for package testingAlthough a package redesign can increase sales significantly, the result can be also a huge failure (e.g. the Tropicana case, where the…Mar 10, 2017Mar 10, 2017
EyeSeeBoosting Online Sales: Amazon’s Category Pages are 16% Less Liked, but Boost 32% More SalesOnline sales continue to surge, but have retailers cracked the code when it comes to consumers’ moment of truth? While many interesting…Jan 25, 2017Jan 25, 2017
EyeSeeEye Tracking Through HistoryEye tracking — getting insight into what people actually see while looking at certain content — became a regular practice in a wide range…May 20, 2014May 20, 2014