When you think of iconic ad moments, what pops into your head? It probably doesn’t take long to get to “Where’s the beef?” or “I’m lovin’ it” because good ads stick with you forever. In fact, Forbes reports that jingles are so effective, they’re making a recent comeback. But where do you get started for your business? It’s important to learn from impactful advertising and see how you might take those lessons to your own efforts. Here are 20 restaurant advertisement examples to inspire your future campaigns.
1. Chipotle
One of the best restaurant advertisement examples, and probably one of the best ads, period, is Chipotle’s “Back to Start.”It features an animation about sustainable farming that markets the fresh ingredients in their burritos.
Why It’s Great: This is an ad that sticks with you. It’s not because of its catchy jingle, although the music by Willie Nelson is memorable. It sticks with you because it’s storytelling at its best. Good ads always tell good stories.
2. Legal Sea Foods
A good ad can take something old and make it new again. Take this example from Legal Sea Foods. It looks vintage and repurposes an old adage we’ve heard many times.
Why It’s Great: Not only is this a sharply designed ad, but it also makes us chuckle. And while the ad is shabby chic, it’s the punchline that counts. The crude marketing message (“make reservations”) gains the depth of a classic adage, reminding us Legal is for those special occasions in our lives.
3. Panda Express
Panda Express launched an ad about a little girl spreading joy through her school and community by passing out fortune cookies. It ends with a tagline: “Where good fortune smiles.”
Why It’s Great: The 2-minute video tugs at the heartstrings. Food and family will always go together, and this ad shows why.
4. Burger King
The Subservient Chicken was, well…weird. He made his first appearance in 2004, and then returned in 2014. But people still talk about this as one of the best restaurant advertisement examples of all time.
Why It’s Great: Less established chains might not be to pull this off. But Subservient Chicken was just funny and odd enough to go viral.
5. Denny’s
Speaking of weird restaurant advertisement examples, enter Denny’s Twitter account. Of course, social media is a different ball game when it comes to ads. But Denny’s provides off-kilter, funny tweets like this one. Sometimes they make sense. Sometimes they don’t.
Why It’s Great: Denny’s found a specific voice and niche on social media. And that’s hard to do. They know they need a younger crowd to discover the brand to stay relevant. Every tweet is shareable and keeps the brand top of mind as you scroll through your feed.
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