E-commerce Content: More Important Than Ever During the Festive Season

Festive season is just a few weeks away. According to a recent study, 56% of online shoppers in India spent Rs. 5,000 or more during the 2014 festive season. Is your eCommerce store ready to make the most of this time? To do so, you’ll need a clear-cut content strategy.

The time for celebrations, fun, and shopping is knocking at the door. In the midst of the celebratory fervor, when the online shopping portals are preparing for a lot of traffic, the supporting content has to be at its best in order for your eCommerce site to stand out.

With apparel, accessories, footwear and jewellery from hundreds of brands for men, women and children, e-commerce sites like Myntra, Snapdeal, Jabong, Amazon, Koovs and Flipkart all know the importance of content creation to support online business. Content has been an integral part of their success.

E-commerce Continues to Be a Growth Industry

According to a Gartner study done early this year, the Indian online retail market share was estimated to grow at a rate of 70% and touch a $6 billion sales figure by 2016. It may even grow faster, according to the latest report released by Google. Google’s report projects it to reach $15 billion (Rs 93,172 crore) in 2015.

The online shopper base will grow 3X by 2016 and over 50 million new buyers will come from tier I and II cities. The confidence to shop online is on the rise as 71 percent non-buyers (respondents) from tier I and II cities said they plan to shop online in the next 12 months,” said Google India Managing Director Rajan Anandan, per Gadgets 360.

Additionally, according to Digital Market Asia, “October sees highest [sic] volume of traffic to mobile shopping sites in India.

The growing eCommerce industry in India is at its peak during the month of October. The market for online mobile shopping has also grown significantly over the last year, as the chart illustrates.

Mobile Shoppers: The Future of E-commerce

It is a well-established fact that online shopping through mobile devices such as smartphones has increased tremendously over the last several years. An ever-greater number of people are shopping through their mobile devices.

As your site prepares for the big holiday shopping season, be sure to take into account the importance of e-commerce content that’s optimized for mobile.

According to latest study : Mobile shoppers are most active on Sundays and least active on Fridays. Whereas the traffic from desktops have been recorded the highest on Monday.


Shoppers are ready to spend during this festive season, and e-commerce portals should not leave any stone unturned to entice customers. To be ahead in this race, you need the right promotional strategy and content that will result in conversions. You need to get the right mix between the content that sells and the content that educates your customer. Often , ecommerce companies are completely ignorant about this fact. Not sure how your website content will perform during this festive season? Sign up for a free content audit from eZdia to learn how your website content is performing and get detailed feedback and recommendations for your overall content strategy.

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Originally published at www.ezdia.com on October 19, 2015.