Fiat and KIA using ChatGPT to transform auto dealership in Metaverse

Your next car could soon be purchased through ChatGPT in the metaverse, this comes after Fiat and KIA become among the first automakers to employ the revolutionary generative AI platform in the metaverse.

ChatGPT in Metaverse

ChatGPT is an artificial intelligence chatbot created by OpenAI which debuted in November 2022.Ever since, it has gained popularity on social media as a result of its usefulness and ability to generate precise responses in accordance with users’ demands and choices.

Businesses are looking at innovative ways to make their products come to life in virtual worlds as the metaverse’s appeal grows. ChatGPT is prepared to play a crucial role in providing cutting-edge and entertaining virtual car shows and experiences to car buyers all over the world, as metaverse becomes the face for car shopping.

Fiat’s 3D virtual assistant “Fiat Genius”

‘Fiat Genius’, is a web3 avatar built on ChatGPT which will be able to respond to inquiries concerning Fiat cars, be a real sales adviser and also be available to answer highly complicated queries.

Fiat’s Showroom Experience

According to Fiat and KIA, customers will be able to ask questions about the vehicles and take a virtual tour of the showrooms. With a computer or a mobile device, users can access the virtual showroom. However, the company advises adopting a VR headset for a better customer’s experience. In order to speed up the procedure, Fiat has also produced pre-recorded video responses to frequently asked questions.

Edo Sega, the Chief Executive Officer of Touchcast-developer of Fiat’s metaverse store, said that the digital experience is quite similar to that of interacting with and asking questions of a human salesman in a dealership. He added that customers will be able to ask questions after purchasing a car thanks to technology that will eventually be installed within the vehicle.

Though only available in Italy, there are plans to make the Fiat metaverse available in other countries as well, including the US which will undoubtedly see them offering up the metaverse project to the inhabitants of the country.

On the other hand, one of the top metaverse business platforms, Engage, has been used by KIA’s German affiliate to launch a metaverse store as its utility and community are growing around the globe.