In the year 2000, when the internet was still relatively new, traditional news publishers made an estimated $48.7 billion in advertising revenue, according to a study by the Pew Research Center on Journalism and the Media. News publishers earned an estimated $10.5 billion from subscriptions and circulation at that time. By 2017, subscription and circulation revenue was basically flat — $11.2 billion — despite substantial population growth during this time, while total advertising revenue collapsed to $16.5 billion, a 67 percent reduction. The economic sustainability of the journalism industry is in real doubt.
It’s almost like a third mode for your brain to exist in has been created: reactive mode. In reactive mode you have the illusion of control, but your attention is more often than not under the control of an algorithm. It sort of looks like focus, but there’s no deep thinking. It sort of looks like mental relaxation, but your mind is not free to wander and proactively determine what it will think about. You are stuck reacting to someone else’s agenda.